Colton is strong at conventional - he's just the real deal.
But there are a lot of nobs on instagram using super bendy bars so the lameness of the lift is accentuated and it becomes a 3 inch lift.
I've been doing it as a variation for a little while, I think it has value. I have no interest in going to the extremes I go to for conventional though (I frequently walk around with burst blood vessels in my face for about 3-5 days out of 7).