It's 3 million over 5 years guaranteed for Ronnie.
I'm in the supplement biz, and word about that spread quick. A lot of companies are not happy, as they aren't willing to pay near that for the top guys.
Jay's contract is supposed to be $250,000 per year.
If you are correct, and I do not think you are, BSN made the worst investment I have ever seen. Ronnie is not worth even close to that. His face and body being in ads will not amount to anywhere near that amount in sales.
If you are paying an athlete to endorse your product it had better get you more in return that you have spent or you wasted a LOT of money. To spend that much on Ronnie when they could have ANYONE else for a fraction of that would be utter foolishness.
I believe in paying the athletes but the numbers you are claiming are just silly.
Perhaps a company with that much money could put on a million dollar contest?