It's funny how everyone makes fun of Lou charging $20 for a picture and autograph. Most real celebrities do charge for that at shows and more. BB's have been charging for pics since the 60's. Sergio told me he made close to $25,000 way back at the Olympia in South Africa and that was after Weider had him off on the side away from Arnold and everyone else. And yes Lou is deintiely a millionaire. And also I would think he might pay whoever owns the rights to the "Hulk" name money to use it like he does. He might pay them a royalty or a flat fee to use that name and image. So he probably has to charge. I have seen him at shows and he signs allot of pics. I bet he easily makes $20,000+ a weekend at these shows just from signing. He gets $5,000+ for an appearance. I think you guys rag on Lou a little too much. He is much smarter than any of todays Pros. He makes more than any of them and he doesn't even compete anymore. He knows how to market himself and is doing a great job. Maybe the pros of today should learn from Lou