April 2003 Club Industry Magazine is the magazine that you need to have if you own a gym or fitness club. It provides essential information to many items needed to keep a club up to its maximum potential. It also provides articles and tips to expand your knowledge into making sure that you have the best gym or fitness club in the industry.

Features

Bringing Fitness To The Inner Core Two health clubs take on America's health challenge by reaching into the inner cities. Invite the Family In Stop the summertime exit by providing fun for members and their children. Advertising On A Budget Club owners offer creative ways to advertise on a shoestring budget.

Focus On

Sales / Marketing Getting out of the club. Personal Training Free Reports = Increased Revenue Retention The Retention Plan Programming What's hot, what's not? Nutrition What fitness professionals need to know.

Departments

First Word Perspective Shirt Industry Observer Study shows mixed results for industry Club Industry Exchange Stephen P. Roma, CEO, Wow! Marketing Matters Sales success in tough times Management Notebook In the house, keep your staff Product Technology & Innovation Software IHRSA New Product Review Hot product introduced at IHRSA For the lip Core competencies Fitness Exchange New products from advertisers Classifieds Advertiser's Index