July 2003 Club Industry Magazine is the magazine that you need to have if you own a gym or fitness club. It provides essential information to many items needed to keep a club up to its maximum potential. It also provides articles and tips to expand your knowledge into making sure that you have the best gym or fitness club in the industry.

Features

Is It Time To Go Experts reveal exit strategies that will help you get the most value for your club when it's time to sell. A Review of the Fall of Advertising and the Rise of PR By Al and Laura Ries. A book review by Michael Hoffmann, Heart Communications. Including effective publicity tools. Management Notebook Community Returns: Finding the ties that bind. Is It Hot in Here Regulating the temperature in your club. Top Ten Top Ten Reasons to Stretch. Product Spotlights Andrea Pugliese Insurance Services Maximize Your Time And your profits with the Smartlink TM System from ASF International. Also, Life Fitness introduces signature series; Life Fitness unveils three new threadmills; Iron Grip leads the Way in Customized Equipment; Full Functional Urethane Grip Plates, and more.

Focus On

Sales / Marketing Getting out of the club. Personal Training Free Reports = Increased Revenue Retention The Retention Plan Programming What's hot, what's not? Nutrition What fitness professionals need to know.

Departments

First Word Perspective Shirt Industry Observer Study shows mixed results for industry Club Industry Exchange Stephen P. Roma, CEO, Wow! Marketing Matters Sales success in tough times Management Notebook In the house, keep your staff Product Technology & Innovation Software IHRSA New Product Review Hot product introduced at IHRSA For the lip Core competencies Fitness Exchange New products from advertisers Classifieds Advertiser's Index