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Getbig Main Boards => Gossip & Opinions => Topic started by: Insider X on October 22, 2010, 04:24:41 PM

Title: Bye Bye Muscle & Fitness - leaving California - going to NY
Post by: Insider X on October 22, 2010, 04:24:41 PM
American Media Inc. is relocating Muscle & Fitness magazine from California to New York. In associated with the move, AMI has named Seth Kelly editor-in-chief of the magazine as well as editorial director of Flex and Muscle & Fitness Hers. Previously, Kelly served as editor of UFC, a magazine AMI launched last year in partnership with Ultimate Fighting Championship. Allan Donnelley will continue to serve as editor-in-chief of Flex and Muscle & Fitness Hers.


NEW YORK, Oct. 22 /PRNewswire/ -- American Media, Inc. (AMI) Chairman, President and CEO, David J. Pecker, announced today that Seth Kelly has been named editorial director for Muscle & Fitness, Flex and Muscle & Fitness Hers. Kelly will also assume the role of editor in chief of Muscle & Fitness, which will relocate its operations to New York from California. These AMI titles cover the full spectrum of fitness, from exercise to nutrition, and reach an audience of over 8 million men and woman, ranging from those just looking to get back into shape to competitive bodybuilders.

"Seth has been a valuable member of AMI's team since he launched the premiere issue of UFC, the official magazine of the Ultimate Fighting Championship, and has served as the magazine's editor in chief," said Mr. Pecker. "We are now excited to have him take the leading role at our enthusiast titles. From his days as an editor at Maxim to editing UFC, Seth has proved he adds a fresh and exciting editorial perspective to any publication he becomes involved with."

Mr. Kelly said, "This is a fantastic opportunity to work on an established portfolio of brands. Muscle & Fitness on its own is a very strong title with a 70 year history. We are going to amp up the workouts, our coverage of nutrition and supplementation, and get our guys stoked about hitting the gym."

Additionally, Allan Donnelley will continue to serve as editor in chief of Flex and Muscle & Fitness Hers. 

The transition will be completed by the beginning of 2011 including expansion of the staff.



Title: Re: Bye Bye Muscle & Fitness - leaving California - going to NY
Post by: dknole on October 22, 2010, 04:58:43 PM
so what is offered to the Ca based staff from the Weider offices (which are being closed)?
Title: Re: Bye Bye Muscle & Fitness - leaving California - going to NY
Post by: The Abdominal Snoman on October 22, 2010, 05:05:49 PM
Many in the hierarchy are leaving California with the understanding it will be gone come Dec.21,2012
Title: Re: Bye Bye Muscle & Fitness - leaving California - going to NY
Post by: TacoBell on October 22, 2010, 05:12:39 PM
Who would win in a fight between Inside rX and Industry Insider?
Title: Re: Bye Bye Muscle & Fitness - leaving California - going to NY
Post by: Nails on October 22, 2010, 05:16:44 PM
so what is offered to the Ca based staff from the Weider offices (which are being closed)?

 (http://www.tomheroes.com/images5/COMICAD_joe_weider_arnold1.jpg)
Title: Re: Bye Bye Muscle & Fitness - leaving California - going to NY
Post by: Fallsview on October 22, 2010, 05:48:49 PM
Yes!!! Welcome to the Urine stained streets of the Empire State!  Here's a NY welcome for ya...Fuck Off!
Title: Re: Bye Bye Muscle & Fitness - leaving California - going to NY
Post by: Ron on October 22, 2010, 06:14:12 PM
Quote
so what is offered to the Ca based staff from the Weider offices (which are being closed)?

Weider offices are not being closed - they still will run 4 magazines out of Woodland Hills. Only M&F is going to move by the end of the year.

Title: Re: Bye Bye Muscle & Fitness - leaving California - going to NY
Post by: jaejonna on October 22, 2010, 06:16:45 PM
Big day for schmoes from NYC
Title: Flex Magazine Moving Out of Cali (nypost article)
Post by: IndustryInsider on October 22, 2010, 08:41:51 PM
Pecker plan

Rumors have been swirling for weeks that American Media CEO David Pecker was getting ready to pull out of the offices in Woodland Hills, Calif., that he has been renting from vitamin king Joe Weider ever since he purchased Weider Publications in 2002 for $350 million.

Over the past two years, budgets and staff have been cut after Weider's biggest advertiser, Hydroxycut, under pressure from the FDA, issued a voluntary recall of its product in 2009 and halted advertising for a year. Some 500 ad pages disappeared from Muscle & Fitness. Staffers complained that no raises have been handed out for at least the past two years.

Earlier this month, vice president of human resources Ken Slivken flew in and began interviewing everyone working on Muscle & Fitness, Flex, Fit Pregnancy and Natural Health.

"The claim was 'auditing' but the rumors abound that he plans to move the magazines from their Woodland Hills offices to New York so he can keep a closer eye on them," said one insider.

Yesterday, at least some of the prediction came true when Muscle & Fitness workers were informed that the title's 12-member editorial staff will be moving to New York in January and getting a new editorial director.

Seth Kelly, a one-time top editor at Maxim, who had recently been running the Ultimate Fighting quarterly that American Media produces in New York, will be the new editorial director of Muscle & Fitness.

Kelly is also being named the editorial director of Flex and Muscle & Fitness Hers, although Allan Donelly will continue to serve as editor of Flex and Muscle & Fitness Hers. If any of the staffers of Muscle & Fitness make the move East, they may not want to unpack their boxes. They will be mov ing into One Park Ave. in January, but AMI has already signed a long-term lease to move far downtown to 4 New York Plaza in May.

AMI, which has about 70,000 square feet at its current Manhattan address will be taking over two floors with about 80,000 square feet when it moves into the 20-story office tower. The expectation is that the remaining Woodlands Hills staffers will be filling that space next spring.
Title: Re: Bye Bye Muscle & Fitness - leaving California - going to NY
Post by: IndustryInsider on October 22, 2010, 09:34:57 PM
crazy how the East Coast is the new mecca..
Title: Re: Bye Bye Muscle & Fitness - leaving California - going to NY
Post by: Benny B on October 22, 2010, 09:42:10 PM
crazy how the East Coast is the new mecca..
What's old is new again.
Title: Re: Bye Bye Muscle & Fitness - leaving California - going to NY
Post by: IndustryInsider on October 22, 2010, 10:20:44 PM
What's old is new again.

this is true.. change is good.. if you think about, all the IFBB heads live on the east coast now that weider is out of the loop.
Title: Re: Bye Bye Muscle & Fitness - leaving California - going to NY
Post by: benchmstr on October 22, 2010, 10:23:00 PM
...
Title: Re: Bye Bye Muscle & Fitness - leaving California - going to NY
Post by: Tre on October 22, 2010, 10:39:50 PM

So, Pecker's not being fired?
Title: Re: Bye Bye Muscle & Fitness - leaving California - going to NY
Post by: Coach is Back! on October 22, 2010, 10:44:16 PM
LMAO...brilliant business move going from a bankrupt state to a state that's on the verge of bankruptcy and has the highest tax rate in the country...LOL!
Title: Re: Bye Bye Muscle & Fitness - leaving California - going to NY
Post by: Ron on October 23, 2010, 08:39:44 AM
LMAO...brilliant business move going from a bankrupt state to a state that's on the verge of bankruptcy and has the highest tax rate in the country...LOL!

You do realize that AMI in New York already has a 70,000 sq ft office there running the other magazines that they own?
Title: Re: Bye Bye Muscle & Fitness - leaving California - going to NY
Post by: Wiggs on October 23, 2010, 08:45:20 AM
You do realize that AMI in New York already has a 70,000 sq ft office there running the other magazines that they own?

Of course he didn't Yaroni.
Title: Re: Bye Bye Muscle & Fitness - leaving California - going to NY
Post by: Captain Equipoise on October 23, 2010, 08:48:58 AM
People still buy magazine's !?!?

wow..
Title: Re: Bye Bye Muscle & Fitness - leaving California - going to NY
Post by: spinnis on October 23, 2010, 08:52:43 AM
People still buy magazine's !?!?

wow..


people still PAY FOR PORN lol!
Title: Re: Bye Bye Muscle & Fitness - leaving California - going to NY
Post by: Voice of Doom on October 23, 2010, 09:24:01 AM
people still PAY FOR PORN lol!

porn?
Title: Re: Bye Bye Muscle & Fitness - leaving California - going to NY
Post by: Benito Mutumbo on October 23, 2010, 09:33:23 AM
Peckerhead will make $1.5 million this year..

He must be a lifter...he looks so huge.
Title: Re: Bye Bye Muscle & Fitness - leaving California - going to NY
Post by: kmhphoto on October 23, 2010, 09:43:04 AM
Weider offices are not being closed - they still will run 4 magazines out of Woodland Hills. Only M&F is going to move by the end of the year.



And the rest will move in March/April which is when AMI move into larger offices.
Title: Re: Bye Bye Muscle & Fitness - leaving California - going to NY
Post by: Fallsview on October 23, 2010, 01:32:06 PM
American Media Inc. is relocating Muscle & Fitness magazine from California to New York. In associated with the move, AMI has named Seth Kelly editor-in-chief of the magazine as well as editorial director of Flex and Muscle & Fitness Hers. Previously, Kelly served as editor of UFC, a magazine AMI launched last year in partnership with Ultimate Fighting Championship. Allan Donnelley will continue to serve as editor-in-chief of Flex and Muscle & Fitness Hers.


NEW YORK, Oct. 22 /PRNewswire/ -- American Media, Inc. (AMI) Chairman, President and CEO, David J. Pecker, announced today that Seth Kelly has been named editorial director for Muscle & Fitness, Flex and Muscle & Fitness Hers. Kelly will also assume the role of editor in chief of Muscle & Fitness, which will relocate its operations to New York from California. These AMI titles cover the full spectrum of fitness, from exercise to nutrition, and reach an audience of over 8 million men and woman, ranging from those just looking to get back into shape to competitive bodybuilders.

"Seth has been a valuable member of AMI's team since he launched the premiere issue of UFC, the official magazine of the Ultimate Fighting Championship, and has served as the magazine's editor in chief," said Mr. Pecker. "We are now excited to have him take the leading role at our enthusiast titles. From his days as an editor at Maxim to editing UFC, Seth has proved he adds a fresh and exciting editorial perspective to any publication he becomes involved with."

Mr. Kelly said, "This is a fantastic opportunity to work on an established portfolio of brands. Muscle & Fitness on its own is a very strong title with a 70 year history. We are going to amp up the workouts, our coverage of nutrition and supplementation, and get our guys stoked about hitting the gym."

Additionally, Allan Donnelley will continue to serve as editor in chief of Flex and Muscle & Fitness Hers.  

The transition will be completed by the beginning of 2011 including expansion of the staff.





Ron just smashed "Insider X's" insiderness.  Who the hell do you think you are spreading lies and rumors on Getbig?  Do you know how many people come here to get there news and information on Sports, Bodybuilding and Politics?  We don't need some "zit" coming here spreading lies on a board full of facts.  Here's another NY send off... Fuck Off Insider X.
Title: Re: Bye Bye Muscle & Fitness - leaving California - going to NY
Post by: Firemuscle on October 24, 2010, 02:28:29 AM
 Who the fuck would actually buy and read a muscle and fitness mag?

 Probably morons who just started exercising a month ago and don't know what the hell they are doing.

 "600 tips to get ripped abs" "Get awesome bicep peaks in just 2 months".....

 Fuck off with all that bullshit.
Title: Re: Bye Bye Muscle & Fitness - leaving California - going to NY
Post by: Tito24 on October 24, 2010, 02:29:47 AM
agree, only idiots buy that bullshit.
Title: Re: Bye Bye Muscle & Fitness - leaving California - going to NY
Post by: nukkaready on October 24, 2010, 04:30:41 AM
its all part of them trying to cut cost. look at the paper quality of m&f and flex. in the past few issues they have switched to using cheaper paper. now they are eleminating the rental/operational cost of the CA office. bottom line is, print magazines are an informal tool of yesterday and their value will continue to go down.
Title: Re: Bye Bye Muscle & Fitness - leaving California - going to NY
Post by: Tre on October 25, 2010, 03:59:09 AM

Take a look around the U.S. and Canada.

We've got a few hundred million idiots to keep these boys in business for a long, long time.

Title: Re: Bye Bye Muscle & Fitness - leaving California - going to NY
Post by: TrueGrit on October 25, 2010, 04:22:03 AM
(http://www.tomheroes.com/images5/COMICAD_joe_weider_arnold1.jpg)

WTF.... Why haven't I seen these before? These still available to buy? They look awesome. 
Title: Re: Bye Bye Muscle & Fitness - leaving California - going to NY
Post by: Tre on October 25, 2010, 04:44:38 AM
WTF.... Why haven't I seen these before? These still available to buy? They look awesome. 

LOL @ 'Joe Weider, Trainer of Terror Fighters'!!
Title: Re: Bye Bye Muscle & Fitness - leaving California - going to NY
Post by: Ron on October 25, 2010, 06:51:11 AM
WTF.... Why haven't I seen these before? These still available to buy? They look awesome. 

In the 1980's, during the Heavy Metal period, you can get those and many others like it at any local store.  Long hair, spandex pants, metal bracelets!  Bands like Quiet Riot, Def Lappard, Twisted Sister and many other glam rock bands and their fans loved them.  Don't hate - just try it for a day while singing 'We're not going to take it'. (which is a great song)
Title: Re: Bye Bye Muscle & Fitness - leaving California - going to NY
Post by: The Abdominal Snoman on October 25, 2010, 11:28:16 AM
In the 1980's, during the Heavy Metal period, you can get those and many others like it at any local store.  Long hair, spandex pants, metal bracelets!  Bands like Quiet Riot, Def Lappard, Twisted Sister and many other glam rock bands and their fans loved them.  Don't hate - just try it for a day while singing 'We're not going to take it'. (which is a great song)

Isn't Jay Cutler pushing these things today?
Title: Re: Bye Bye Muscle & Fitness - leaving California - going to NY
Post by: TrueGrit on October 25, 2010, 12:41:23 PM
In the 1980's, during the Heavy Metal period, you can get those and many others like it at any local store.  Long hair, spandex pants, metal bracelets!  Bands like Quiet Riot, Def Lappard, Twisted Sister and many other glam rock bands and their fans loved them.  Don't hate - just try it for a day while singing 'We're not going to take it'. (which is a great song)

Not hating,just wanna "turn my arm power on"... Only Joe's ones can do this!