American Media Inc. is relocating Muscle & Fitness magazine from California to New York. In associated with the move, AMI has named Seth Kelly editor-in-chief of the magazine as well as editorial director of Flex and Muscle & Fitness Hers. Previously, Kelly served as editor of UFC, a magazine AMI launched last year in partnership with Ultimate Fighting Championship. Allan Donnelley will continue to serve as editor-in-chief of Flex and Muscle & Fitness Hers.
NEW YORK, Oct. 22 /PRNewswire/ -- American Media, Inc. (AMI) Chairman, President and CEO, David J. Pecker, announced today that Seth Kelly has been named editorial director for Muscle & Fitness, Flex and Muscle & Fitness Hers. Kelly will also assume the role of editor in chief of Muscle & Fitness, which will relocate its operations to New York from California. These AMI titles cover the full spectrum of fitness, from exercise to nutrition, and reach an audience of over 8 million men and woman, ranging from those just looking to get back into shape to competitive bodybuilders.
"Seth has been a valuable member of AMI's team since he launched the premiere issue of UFC, the official magazine of the Ultimate Fighting Championship, and has served as the magazine's editor in chief," said Mr. Pecker. "We are now excited to have him take the leading role at our enthusiast titles. From his days as an editor at Maxim to editing UFC, Seth has proved he adds a fresh and exciting editorial perspective to any publication he becomes involved with."
Mr. Kelly said, "This is a fantastic opportunity to work on an established portfolio of brands. Muscle & Fitness on its own is a very strong title with a 70 year history. We are going to amp up the workouts, our coverage of nutrition and supplementation, and get our guys stoked about hitting the gym."
Additionally, Allan Donnelley will continue to serve as editor in chief of Flex and Muscle & Fitness Hers.
The transition will be completed by the beginning of 2011 including expansion of the staff.
