Ron any news if this will affect the CUP CAKE Industry too
No, this is doing very well out here in Los Angeles. Various bakeries make their own, including Ralphs Supermarket, which are surprisingly good. And now they have various flavors at specialized bakeries out here, aka Velvet Red Cupcakes, or Cake Batter Cupcakes, and many more, which are great. I just prefer a Boston Cream filled cupcake!
Someone will buy the Twinkie and Ding Dong name, and keep selling them. Unfortunately, most likely, they will be a bakery with more machine filled technology and less people. Sad that 18,000 had to lose their jobs before the holidays over the stubbornness of a few hundred.