name one sport where the audience isn't overwhelmingly made up of men
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You missed the point (again). Most Sports' (not male pageants) spectators are men. True. Let me explain this to you again....Bikini comp. or pageant, crowd made up of straight men = straight entertainment. Men in thong pageants, crowd made up of men = gay entertainment. Nothing wrong with gays watching men strut and dance for them, it's just the way it is.
And you can't compare a real Sport, to a bbing pageant. One is usually made up of Athletes, performing athletic feats (tackling, running, sprinting, dunking, jumping, throwing, et cetera). The other is muscular oiled up men, flexing and dancing. Nothing athletic about it.
Remove your blinders already......
Going to a bbing pageant, is the same as going to a Chippendale's show. The difference is, The Chippendale's are smart enough to get paid for their showing. To many of you, I'm sure you'd be fine going to a Chippendale's show, all while telling yourself, "I'm not gay, I'm just checking out the physiques".