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Getbig Main Boards => Gossip & Opinions => Topic started by: Alex23 on March 11, 2008, 10:34:36 PM

Title: Marketing shift in the supplement "industry"?
Post by: Alex23 on March 11, 2008, 10:34:36 PM
EAS have dropped their bodybuilders. A couple of other Walmart/Mainstream vendors have done the same.

The recent "Asylum-train-like-a-freak" marketing model isn't working much from what've heard. Even Universal's Animal Packs sales are down and the company is planning on revamping their "hardcore" image, seems there are less and less people who wants to train in black and white in a dungeon.

Maybe I'm getting older but I'll buy the 'marketed like Met-Rx' product over the insano-blood-rush-seizure or the 8th grade level 2 pages of "scientific" infrared shit à la 'MuscleTek'.


www.trueprotein.com like companies rule, just makes more sense. Don't sell me shit in a fancy wrapper.   
Title: Re: Marketing shift in the supplement "industry"?
Post by: gordiano on March 11, 2008, 10:43:37 PM
Sure. But sadly, there are TONS of dumb people who fall for advertising and shiny wrappers.


A person with a working brain would not care that Michael Jordan wears (or claims to anyways) Hanes underwear, or that he endorses Rayovac batteries. However, the feeble minded among us, do believe and fall for silly shit like Ronnie Coleman saying he's getting his best "pumps" ever, on NO Xplode.
Title: Re: Marketing shift in the supplement "industry"?
Post by: Matt C on March 11, 2008, 10:45:25 PM
Sure. But sadly, there are TONS of dumb people who fall for advertising and shiny wrappers.


A person with a working brain would not care that Michael Jordan wears (or claims to anyways) Hanes underwear, or that he endorses Rayovac batteries. However, the feeble minded among us, do believe and fall for silly shit like Ronnie Coleman saying he's getting his best "pumps" ever, on NO Xplode.

Title: Re: Marketing shift in the supplement "industry"?
Post by: Alex23 on March 11, 2008, 10:47:42 PM
Do you guys think more companies will dump bodybuilders trying to "stay away" from the "drug scandals" like EAS does?
Title: Re: Marketing shift in the supplement "industry"?
Post by: gordiano on March 11, 2008, 10:52:30 PM
Do you guys think more companies will dump bodybuilders trying to "stay away" from the "drug scandals" like EAS does?


Well, considering that there are more "beach body" types in gyms, than there are "bbers", yeah, I can see how that trend will continue.


Let's face it, with the current witch hunt, NOBODY wants to associated with roids, in anyway, shape or form.
Title: Re: Marketing shift in the supplement "industry"?
Post by: Alex23 on March 11, 2008, 10:56:38 PM

Well, considering that there are more "beach body" types in gyms, than there are "bbers", yeah, I can see how that trend will continue.

Let's face it, with the current witch hunt, NOBODY wants to associated with roids, in anyway, shape or form.

Fucking "beach bodies" type of place... I go to Frog's in Carlsbad once in while.

These 42yo sticktards have started a "caveman" training which pretty means flipping a monster 35" tire or pullin' a 80lb trailer while screaming to release the "animal" ::)

I usually park my truck in the middle of the lot and wave gently at them while ignoring their "please move" "gestures" ;D

Title: Re: Marketing shift in the supplement "industry"?
Post by: Van_Bilderass on March 12, 2008, 12:07:08 AM
www.trueprotein.com like companies rule, just makes more sense. Don't sell me shit in a fancy wrapper.   
They may make more sense to us but you don't make as much money selling protein in plain plastic bags. From what I've heard there's not much profit to be made from bulk protein powders. You have to do a lot of volume for it to be profitable. You're not selling "a dream" to kids with plain protein powder. Scam shit like ALRI, Animal Pak, Muscle-Tech with their fancy labels and exotic ingredients is much cooler to impressionable kids.
Title: Re: Marketing shift in the supplement "industry"?
Post by: jr on March 12, 2008, 01:44:33 AM


Hi Daddywaddy.
Title: Re: Marketing shift in the supplement "industry"?
Post by: Tombo on March 12, 2008, 01:46:06 AM
Fucking "beach bodies" type of place... I go to Frog's in Carlsbad once in while.

These 42yo sticktards have started a "caveman" training which pretty means flipping a monster 35" tire or pullin' a 80lb trailer while screaming to release the "animal" ::)

I usually park my truck in the middle of the lot and wave gently at them while ignoring their "please move" "gestures" ;D



intensity varies bro! even i scream when im doing explosive bosu ball squats
Title: Re: Marketing shift in the supplement "industry"?
Post by: 240 is Back on March 12, 2008, 04:26:44 AM
there's less $ to throw at these guys than 3 years ago.
steroids are all over the news, and no company wants to lose that much when their guy gets punched.
the kai greene lesson.
the MT lesson that you can over-gloss products
consumers are getting smarter
GNC is powerless to stop online vendors
everybody wanna be a cage fighter now
Title: Re: Marketing shift in the supplement "industry"?
Post by: The.Giant on March 12, 2008, 04:38:36 AM
One of my favourite companies is ULTIMATE NUTRITION.

Reasonably priced, solid products, no ridiculous ads that's I've seen.
Title: Re: Marketing shift in the supplement "industry"?
Post by: HTexan on March 12, 2008, 04:45:06 AM
 People want to get a feeling out of a product, IMO that why NO and Fat burners are so popular.
Title: Re: Marketing shift in the supplement "industry"?
Post by: Determinator on March 12, 2008, 04:58:05 AM
We can't go without saying a big thumbs down to the jerk-off company muscletech.Totally overpriced crap. Moreover, they seem to hold a trance-like spell over its pros that they have under contract, as they give pathetic, idiotic plugs about their *products* every other word (see Bob Chick's Ironman video series on bbuilding.com---and Bob Chick himself). It seems like their pros that they have under contract will readily sell there souls to the devil for them-also check out the ninja turtle's "infamous" intellectual victory speech at the recen Arnold. Come on.
Title: Re: Marketing shift in the supplement "industry"?
Post by: Marty Champions on March 12, 2008, 05:07:04 AM
alex23 my brother, the honest truth is you do not need protien powders. you carry alot of muscle, do not fall in the hype, you need FRUIT first and formost then meat/eggs thats it.. all the white grains are by the white devil my friend..

sugar is a DRUG a legal one at that

would it really suprised you that a looong long time ago this was implemented as a staple in order literally 'fvck' with people giving people emotional highs and lows all from SUGAR? totally different from natural fruit sugar. this is all in the grand plan of the white devil elijah muhammad spoke upon about the white devil long ago

im sure fruits even with there genetic modification have some evil implemented in them but they are a much lesser evil than the grains, especially the whey protien. im stronger than ever or atleast at my normal levels on a high fruit moderate meat/egg diet


grains require you to sleep more and the body to repair itself
Title: Re: Marketing shift in the supplement "industry"?
Post by: Red Hook on March 12, 2008, 05:19:06 AM
People want to get a feeling out of a product, IMO that why NO and Fat burners are so popular.

as yes, gain 45lbs of muscle in 30 days
Title: Re: Marketing shift in the supplement "industry"?
Post by: HTexan on March 12, 2008, 05:40:36 AM
as yes, gain 45lbs of muscle in 30 days
yep roids give you a feeling too.
Title: Re: Marketing shift in the supplement "industry"?
Post by: Moosejay on March 12, 2008, 06:30:38 AM
It is ALL marketing.

He who markets best, wins.
Title: Re: Marketing shift in the supplement "industry"?
Post by: body88 on March 12, 2008, 07:33:48 AM
Supplement companies can make for more money selling there products to beach body types, average people, and athletes. The Gen Y generation is the next big spending Demographic, and they will eventually have more spending power then baby boomer's ever did.

The vast majority of "Gen Y" spenders are not bodybuilders, they are young people - (15 - 34 year olds).. Athletes, "beach body" types - people who want to "stay in shape - (thirty somethings / twenty somethings), and overweight, insecure people.....

Most gen y spenders are busy, they are working all the time - going to school, and playing sports. Gen Y spenders don't have the time to live the bodybuilding lifestyle - ( Hence them buying products they think can give them a quick fix)..

Title: Re: Marketing shift in the supplement "industry"?
Post by: thisiskeith12 on March 12, 2008, 08:46:52 AM
Alex,

Remember our discussion in Columbus? I still feel like the bodybuilding IFBB related industry will be dead in 10 years or less.
Title: Re: Marketing shift in the supplement "industry"?
Post by: muscularny on March 12, 2008, 09:03:28 AM
if you make a product that prommises men it will make them look more fem then it will outsell all of muscle tech and BSN combined

men dont wanna look like men anymore, low rise jeans, tweaked brows, male thongs, male handbags, faggy shoes, gay fitted tshirts and gay colored tanks, make up for men, padded male underwear for both dick and ass and the list goes on, thats whats selling men wanna look like girls lean thin curvy its fucked up, maybe all the hormones in the water system is causing a serious imbalance, oh and before I forget strapons thats a good business

Title: Re: Marketing shift in the supplement "industry"?
Post by: gordiano on March 12, 2008, 09:40:54 AM
intensity varies bro! even i scream when im doing explosive bosu ball squats

It's funny you mention that.......just the other day, I saw one of the personal trainers at my gym, take a guy (who basically never trained before) and had him do front  squats on one of those. I felt bad for the bastard......fs's are tricky and not what I would consider a beginners movement.
Title: Re: Marketing shift in the supplement "industry"?
Post by: gordiano on March 12, 2008, 09:42:44 AM
if you make a product that prommises men it will make them look more fem then it will outsell all of muscle tech and BSN combined

men dont wanna look like men anymore, low rise jeans, tweaked brows, male thongs, male handbags, faggy shoes, gay fitted tshirts and gay colored tanks, make up for men, padded male underwear for both dick and ass and the list goes on, thats whats selling men wanna look like girls lean thin curvy its fucked up, maybe all the hormones in the water system is causing a serious imbalance, oh and before I forget strapons thats a good business



Seriously, wtf is that about? Guys have girl hair now.....
Title: Re: Marketing shift in the supplement "industry"?
Post by: Epic_Monster on March 12, 2008, 09:48:59 AM
You mean I won't look like Greg Kovacs if I take cell-tech?  :D
Title: Re: Marketing shift in the supplement "industry"?
Post by: gordiano on March 12, 2008, 09:50:45 AM
You mean I won't look like Greg Kovacs if I take cell-tech?  :D

That is that one time where you'd hope, your supplements really do not work.....
Title: Re: Marketing shift in the supplement "industry"?
Post by: gordiano on March 12, 2008, 09:57:29 AM
there's less $ to throw at these guys than 3 years ago.
steroids are all over the news, and no company wants to lose that much when their guy gets punched.
the kai greene lesson.
the MT lesson that you can over-gloss products
consumers are getting smarter
GNC is powerless to stop online vendors
everybody wanna be a cage fighter now

240, how do you feel Kai has affected the Citrus market? Positively/ Negatively? Is Citrus fucking the next "trend"?
Title: Re: Marketing shift in the supplement "industry"?
Post by: Alex23 on March 12, 2008, 10:03:25 AM
alex23 my brother, the honest truth is you do not need protien powders. you carry alot of muscle, do not fall in the hype, you need FRUIT first and formost then meat/eggs thats it.. all the white grains are by the white devil my friend..

sugar is a DRUG a legal one at that

would it really suprised you that a looong long time ago this was implemented as a staple in order literally 'fvck' with people giving people emotional highs and lows all from SUGAR? totally different from natural fruit sugar. this is all in the grand plan of the white devil elijah muhammad spoke upon about the white devil long ago

im sure fruits even with there genetic modification have some evil implemented in them but they are a much lesser evil than the grains, especially the whey protien. im stronger than ever or atleast at my normal levels on a high fruit moderate meat/egg diet


grains require you to sleep more and the body to repair itself

Since I've cut all processed sugars from my diets my moods have stabilized and so have my sleeping patterns.

The only benefit left from whey I can imagine is its fast absorbtion... good post.
Title: Re: Marketing shift in the supplement "industry"?
Post by: 240 is Back on March 12, 2008, 10:04:58 AM
240, how do you feel Kai has affected the Citrus market? Positively/ Negatively? Is Citrus fucking the next "trend"?

Dude,

I'd never have fruity intercourse, of course.
But if I was going to, the first kind I'd reach for would be a grapefruit.

I like grapefruit futures in 08.
Title: Re: Marketing shift in the supplement "industry"?
Post by: Lift Studios on March 12, 2008, 10:08:21 AM
Hey the grapefruit league is huge - making news in USA TODAY:

Pedro Martinez has final warmup before Grapefruit League start

http://www.usatoday.com/sports/baseball/2008-03-11-1229045771_x.htm

Title: Re: Marketing shift in the supplement "industry"?
Post by: Tre on March 12, 2008, 10:43:04 AM
EAS have dropped their bodybuilders. A couple of other Walmart/Mainstream vendors have done the same.

Brady Quinn sells better.
Title: Re: Marketing shift in the supplement "industry"?
Post by: gordiano on March 12, 2008, 10:59:49 AM
Brady Quinn sells better.

EAS signed Brady too?

I knew about Adrian P., but not  Quinn.
Title: Re: Marketing shift in the supplement "industry"?
Post by: Lift Studios on March 12, 2008, 11:02:55 AM
EAS signed Brady too?

I knew about Adrian P., but not  Quinn.
He's on most of their ads currently.  http://eas.com
Title: Re: Marketing shift in the supplement "industry"?
Post by: thisiskeith12 on March 12, 2008, 11:04:03 AM
Doesn't Cytosport have Adrian Peterson, not EAS?
Title: Re: Marketing shift in the supplement "industry"?
Post by: gordiano on March 12, 2008, 11:04:23 AM
He's on most of their ads currently.  http://eas.com

I see.


I don't really watch TV, or read mags.....so I missed the ads.
Title: Re: Marketing shift in the supplement "industry"?
Post by: wisconsinBB on March 12, 2008, 11:04:29 AM
EAS signed Brady too?

I knew about Adrian P., but not  Quinn.

Adrian Peterson is with Cytosport, appearing in their MuscleMilk Ads.  Brady Has been with EAS for a while now.  He is the American Ideal.  EAS has never really marketed to bodybuilders though and I cannot ever remember them having a pro as an endorsee.
Title: Re: Marketing shift in the supplement "industry"?
Post by: gordiano on March 12, 2008, 11:05:23 AM
Adrian Peterson is with Cytosport, appearing in their MuscleMilk Ads.  Brady Has been with EAS for a while now.  He is the American Ideal.  EAS has never really marketed to bodybuilders though and I cannot ever remember them having a pro as an endorsee.

My bad. I thought AD was with EAS.
Title: Re: Marketing shift in the supplement "industry"?
Post by: 240 is Back on March 12, 2008, 11:05:44 AM
Adrian Peterson is with Cytosport, appearing in their MuscleMilk Ads.  Brady Has been with EAS for a while now.  He is the American Ideal.  EAS has never really marketed to bodybuilders though and I cannot ever remember them having a pro as an endorsee.

i remember shannon sharpe used to wear the EAS beret anytime he got near a camera, and would interupt interviews to "enjoy some effective, delicious creatine phosphate which does not give me gastro distress!"
Title: Re: Marketing shift in the supplement "industry"?
Post by: wisconsinBB on March 12, 2008, 11:09:57 AM
i remember shannon sharpe used to wear the EAS beret anytime he got near a camera, and would interupt interviews to "enjoy some effective, delicious creatine phosphate which does not give me gastro distress!"


That is correct.  EAS has used football players as long as I can remember, as they clearly relate more to the general population.
Title: Re: Marketing shift in the supplement "industry"?
Post by: Tre on March 12, 2008, 11:29:31 AM
That is correct.  EAS has used football players as long as I can remember, as they clearly relate more to the general population.

Would you rather be a pro bodybuilder or pro football player when you grow up?
Title: Re: Marketing shift in the supplement "industry"?
Post by: 240 is Back on March 12, 2008, 11:31:13 AM
Would you rather be a pro bodybuilder or pro football player when you grow up?

which one makes more money?
Title: Re: Marketing shift in the supplement "industry"?
Post by: candidizzle on March 12, 2008, 11:36:44 AM
Would you rather be a pro bodybuilder or pro football player when you grow up?
bodybuilder. thats easy.
Title: Re: Marketing shift in the supplement "industry"?
Post by: wisconsinBB on March 12, 2008, 11:38:43 AM
Would you rather be a pro bodybuilder or pro football player when you grow up?

HAHAHAHAH.  I'd cut off my left AND right nut to run out of the tunnel at Lambeau field!
Title: Re: Marketing shift in the supplement "industry"?
Post by: candidizzle on March 12, 2008, 11:44:18 AM
HAHAHAHAH.  I'd cut off my left AND right nut to run out of the tunnel at Lambeau field!
fucking cheese head...  ;D
Title: Re: Marketing shift in the supplement "industry"?
Post by: wisconsinBB on March 12, 2008, 11:57:18 AM
fucking cheese head...  ;D

YEP, pretty much.  Actually, now that Favre is retired, I'd just cut off my left one to run out of the tunnel.  If by the grace of god he decides to return for one more year, then I would re-offer the left and right nut!
Title: Re: Marketing shift in the supplement "industry"?
Post by: candidizzle on March 12, 2008, 12:13:21 PM
YEP, pretty much.  Actually, now that Favre is retired, I'd just cut off my left one to run out of the tunnel.  If by the grace of god he decides to return for one more year, then I would re-offer the left and right nut!
yeah if steve young, jerry rice, terrell owens, garrison hearst all returned to the 49ers then i would be willing to let go of my nut sack to play a game with them... that would be the 1998 season...   when T.O. beat the packers with a last second Touchdown in the play-offs... ;D 
Title: Re: Marketing shift in the supplement "industry"?
Post by: wisconsinBB on March 12, 2008, 12:18:35 PM
yeah if steve young, jerry rice, terrell owens, garrison hearst all returned to the 49ers then i would be willing to let go of my nut sack to play a game with them... that would be the 1998 season...   when T.O. beat the packers with a last second Touchdown in the play-offs... ;D 

I HATE YOU NOW and will pray for a slow, painful death your entire family and your neighbor's dog. 
Title: Re: Marketing shift in the supplement "industry"?
Post by: HTexan on March 12, 2008, 01:47:54 PM
That is that one time where you'd hope, your supplements really do not work.....
I just threw up in my mouth.. :-X
Title: Re: Marketing shift in the supplement "industry"?
Post by: gordiano on March 12, 2008, 01:52:40 PM
Would you rather be a pro bodybuilder or pro football player when you grow up?

Gee.....that's a tough one.
Title: Re: Marketing shift in the supplement "industry"?
Post by: gordiano on March 12, 2008, 01:54:10 PM
I just threw up in my mouth.. :-X


Monster fucking Nazi deletion.
Title: Re: Marketing shift in the supplement "industry"?
Post by: Tombo on March 12, 2008, 08:30:13 PM
It's funny you mention that.......just the other day, I saw one of the personal trainers at my gym, take a guy (who basically never trained before) and had him do front  squats on one of those. I felt bad for the bastard......fs's are tricky and not what I would consider a beginners movement.

haha i have bad ankles so i do them, plus they are good at the end of a workout because it forces the muscles to stabilize too.