Marketing shift in the supplement "industry"?

[Alex23]

EAS have dropped their bodybuilders. A couple of other Walmart/Mainstream vendors have done the same.

The recent "Asylum-train-like-a-freak" marketing model isn't working much from what've heard. Even Universal's Animal Packs sales are down and the company is planning on revamping their "hardcore" image, seems there are less and less people who wants to train in black and white in a dungeon.

Maybe I'm getting older but I'll buy the 'marketed like Met-Rx' product over the insano-blood-rush-seizure or the 8th grade level 2 pages of "scientific" infrared shit à la 'MuscleTek'.


www.trueprotein.com like companies rule, just makes more sense. Don't sell me shit in a fancy wrapper.   

[gordiano]

Sure. But sadly, there are TONS of dumb people who fall for advertising and shiny wrappers.


A person with a working brain would not care that Michael Jordan wears (or claims to anyways) Hanes underwear, or that he endorses Rayovac batteries. However, the feeble minded among us, do believe and fall for silly shit like Ronnie Coleman saying he's getting his best "pumps" ever, on NO Xplode.

[Matt C]

Sure. But sadly, there are TONS of dumb people who fall for advertising and shiny wrappers.


A person with a working brain would not care that Michael Jordan wears (or claims to anyways) Hanes underwear, or that he endorses Rayovac batteries. However, the feeble minded among us, do believe and fall for silly shit like Ronnie Coleman saying he's getting his best "pumps" ever, on NO Xplode.

[Alex23]

Do you guys think more companies will dump bodybuilders trying to "stay away" from the "drug scandals" like EAS does?

[gordiano]

Do you guys think more companies will dump bodybuilders trying to "stay away" from the "drug scandals" like EAS does?

Well, considering that there are more "beach body" types in gyms, than there are "bbers", yeah, I can see how that trend will continue.


Let's face it, with the current witch hunt, NOBODY wants to associated with roids, in anyway, shape or form.

[Alex23]

Well, considering that there are more "beach body" types in gyms, than there are "bbers", yeah, I can see how that trend will continue.

Let's face it, with the current witch hunt, NOBODY wants to associated with roids, in anyway, shape or form.

Fucking "beach bodies" type of place... I go to Frog's in Carlsbad once in while.

These 42yo sticktards have started a "caveman" training which pretty means flipping a monster 35" tire or pullin' a 80lb trailer while screaming to release the "animal"

I usually park my truck in the middle of the lot and wave gently at them while ignoring their "please move" "gestures"

[Van_Bilderass]

www.trueprotein.com like companies rule, just makes more sense. Don't sell me shit in a fancy wrapper.   

They may make more sense to us but you don't make as much money selling protein in plain plastic bags. From what I've heard there's not much profit to be made from bulk protein powders. You have to do a lot of volume for it to be profitable. You're not selling "a dream" to kids with plain protein powder. Scam shit like ALRI, Animal Pak, Muscle-Tech with their fancy labels and exotic ingredients is much cooler to impressionable kids.

[jr]

Hi Daddywaddy.

[Tombo]

Fucking "beach bodies" type of place... I go to Frog's in Carlsbad once in while.

These 42yo sticktards have started a "caveman" training which pretty means flipping a monster 35" tire or pullin' a 80lb trailer while screaming to release the "animal"

I usually park my truck in the middle of the lot and wave gently at them while ignoring their "please move" "gestures"

intensity varies bro! even i scream when im doing explosive bosu ball squats

[240 is Back]

there's less $ to throw at these guys than 3 years ago.
steroids are all over the news, and no company wants to lose that much when their guy gets punched.
the kai greene lesson.
the MT lesson that you can over-gloss products
consumers are getting smarter
GNC is powerless to stop online vendors
everybody wanna be a cage fighter now

[The.Giant]

One of my favourite companies is ULTIMATE NUTRITION.

Reasonably priced, solid products, no ridiculous ads that's I've seen.

[HTexan]

 People want to get a feeling out of a product, IMO that why NO and Fat burners are so popular.

[Determinator]

We can't go without saying a big thumbs down to the jerk-off company muscletech.Totally overpriced crap. Moreover, they seem to hold a trance-like spell over its pros that they have under contract, as they give pathetic, idiotic plugs about their *products* every other word (see Bob Chick's Ironman video series on bbuilding.com---and Bob Chick himself). It seems like their pros that they have under contract will readily sell there souls to the devil for them-also check out the ninja turtle's "infamous" intellectual victory speech at the recen Arnold. Come on.

[Marty Champions]

alex23 my brother, the honest truth is you do not need protien powders. you carry alot of muscle, do not fall in the hype, you need FRUIT first and formost then meat/eggs thats it.. all the white grains are by the white devil my friend..

sugar is a DRUG a legal one at that

would it really suprised you that a looong long time ago this was implemented as a staple in order literally 'fvck' with people giving people emotional highs and lows all from SUGAR? totally different from natural fruit sugar. this is all in the grand plan of the white devil elijah muhammad spoke upon about the white devil long ago

im sure fruits even with there genetic modification have some evil implemented in them but they are a much lesser evil than the grains, especially the whey protien. im stronger than ever or atleast at my normal levels on a high fruit moderate meat/egg diet


grains require you to sleep more and the body to repair itself

[Red Hook]

People want to get a feeling out of a product, IMO that why NO and Fat burners are so popular.

as yes, gain 45lbs of muscle in 30 days

[HTexan]

as yes, gain 45lbs of muscle in 30 days

yep roids give you a feeling too.

[Moosejay]

It is ALL marketing.

He who markets best, wins.

[body88]

Supplement companies can make for more money selling there products to beach body types, average people, and athletes. The Gen Y generation is the next big spending Demographic, and they will eventually have more spending power then baby boomer's ever did.

The vast majority of "Gen Y" spenders are not bodybuilders, they are young people - (15 - 34 year olds).. Athletes, "beach body" types - people who want to "stay in shape - (thirty somethings / twenty somethings), and overweight, insecure people.....

Most gen y spenders are busy, they are working all the time - going to school, and playing sports. Gen Y spenders don't have the time to live the bodybuilding lifestyle - ( Hence them buying products they think can give them a quick fix)..

[thisiskeith12]

Alex,

Remember our discussion in Columbus? I still feel like the bodybuilding IFBB related industry will be dead in 10 years or less.

[muscularny]

if you make a product that prommises men it will make them look more fem then it will outsell all of muscle tech and BSN combined

men dont wanna look like men anymore, low rise jeans, tweaked brows, male thongs, male handbags, faggy shoes, gay fitted tshirts and gay colored tanks, make up for men, padded male underwear for both dick and ass and the list goes on, thats whats selling men wanna look like girls lean thin curvy its fucked up, maybe all the hormones in the water system is causing a serious imbalance, oh and before I forget strapons thats a good business

[gordiano]

intensity varies bro! even i scream when im doing explosive bosu ball squats

It's funny you mention that.......just the other day, I saw one of the personal trainers at my gym, take a guy (who basically never trained before) and had him do front  squats on one of those. I felt bad for the bastard......fs's are tricky and not what I would consider a beginners movement.

[gordiano]

if you make a product that prommises men it will make them look more fem then it will outsell all of muscle tech and BSN combined

men dont wanna look like men anymore, low rise jeans, tweaked brows, male thongs, male handbags, faggy shoes, gay fitted tshirts and gay colored tanks, make up for men, padded male underwear for both dick and ass and the list goes on, thats whats selling men wanna look like girls lean thin curvy its fucked up, maybe all the hormones in the water system is causing a serious imbalance, oh and before I forget strapons thats a good business

Seriously, wtf is that about? Guys have girl hair now.....

[Epic_Monster]

You mean I won't look like Greg Kovacs if I take cell-tech? 

[gordiano]

You mean I won't look like Greg Kovacs if I take cell-tech? 

That is that one time where you'd hope, your supplements really do not work.....

[gordiano]

there's less $ to throw at these guys than 3 years ago.
steroids are all over the news, and no company wants to lose that much when their guy gets punched.
the kai greene lesson.
the MT lesson that you can over-gloss products
consumers are getting smarter
GNC is powerless to stop online vendors
everybody wanna be a cage fighter now

240, how do you feel Kai has affected the Citrus market? Positively/ Negatively? Is Citrus fucking the next "trend"?