It does. I think it's weird, but I like it better than "maam".
I used to HATE it when I was called maam.

About 10yrs ago, my girlfriend's 14 yr old son used to call me 'maam' & 'Miss Judi' and I absolutely hated it.
Then 3 yrs ago, while in Austin TX, I had this 25yr old absolute stud muffin call me ma'am...
{blush} ...I liked it. I really liked it. {giggle} Now, I'm at a point where it doesn't bother me anymore, and I just accept it as a sign of respect... (as well as a source of titilation especially coming from a hunk.)