I have never gotten this. They'll complain 'til the cows come home about how unrealistic all these pictorial/editorial expectations are for women, but yet they continue buy these mags. It's not like guys are buying these mags to secretly extend some patriarchal hegemony.
Me neither, and they do the same thing with Victoria Secret. Back in the early to mid 90's Vickies had some really nice curvy models, one's name was Frederique (sp?), then as Vickies got more mainstream, they got rid of those models and got "supermodels" like Noami Campbell, Claudia Shciffer, Tyra Banks, etc. I remember female co-workers complaining about this, that they were "unrealistic representations of women", yet they still bought the items and and subscribe to the catalog.
Also I noticed that women would complain if a man had the Sports Illustrated Swimsuit edition, yet the same swimsuit would be in the Victoria's Secret catalog...same damn thing and presented in the same damn manor, one is no different than the other.