Well, the way that Weider is doing business lately is that if MD has you, Weider wants you, and if you don't produce come contest time, Weider will drop you. They dropped excellent spokesmen Mark Dugdale and Troy Alves -- two of the most honest and well-spoken reps in the business. Melvin was with MD and Weider swiped him away. So now the pressure is on Melvin. If he doesn't make the top 6 or 8, they will probably drop him.
Lately, the publishing contract business has become more of a personal battle between Robin Chang at Weider and Steve Blechman at MD than anything else. Very little thought is going into signing athletes who make excellent reps. Why else would Weider drop a guy like Dugdale and sign Gustavo? Drop a handsome, personable, aesthetic and hard-working Dugdale for a marble-mouthed, bad-attitude, insulin-ridden Badell? Makes no sense to most people. Gustavo's done anyway. No more 3rds. No more 4ths. Lucky to be top 8 this year.
I agree Dugdale is highly marketable, and am hypothezing here, but could that be for the appeal Gustavo brings for the international market where he is far more well known? Even my nation, where Weider stuff is sold everywhere, quite frankly only the truly hardcore know who Dugdale is, while Gustavo is very well known in the bb community. Gustavo is immensly popular in South America as you can imagine.
As I am sure you know many of the big mags sell in numerous nations, even have seperate specific versions for nations - featuring local top amateurs etc.
And on topic, I think Melvin has a fantastic structure and great lines, so no I would never count him out.