Doubtful, it's always been a niche.
And, remember, that pic was "extreme" at the time.
Bodybuilding definitely wouldn't be huge, but the "sport" today is actually lesser than it was 20 years ago.
I mean, we used to see this stuff on ESPN! Now, this year we hear that BODYBUILDING.com won't even stream the "super bowl" of
drug abu bodybuilding.