What is with this obsession to bring bodybuilding mainstream? It will never happen. Like some else said, watching bodybuilders compete isn't something that appeals to the masses. I'm sure most people who go to the gym know that the "sport" of bodybuilding exists, they just don't give a damn. And mr.O, like any other contest, should be about who is the best bodybuilder, not who is "best" for the sport. Its not a personality contest.