Being in the business, I have a first hand look at what people spend. We have the weekly 1 box MRP'S and 1 tub of protein and we also have the kind who will use anything new that comes down the pike. I have seen people spend 300 a week ( love em) to the guy I see once in a blue moon for a bottle of multi's. I personally use about 10 different sups, but when you take into consideration that an MRP for less than 2 bucks = a meal which would cost at least 6 bucks to get all the nutrients that you get from a drink is a bargin. If I was spending it would be crazy, but I get samples to evaluate and they come free. I have a workout studio in my store so no gym membership either. Plus it's better to give someone first hand info on a new sup rather than what the literature says about it. I owe that to My customers.