Ah yes.... Good ol' John McClane.
I like the way he gets the crap knocked out of him, and he shows his fear, and is real vulnerable throughout, but by skill, luck, tenacity etc., he manages to pull himself out. He's more real, as opposed to those "too cool for school" pretty boys who take out armies single-handedly without breaking a sweat or dislodging a hair out of place.
Gimme a break!