the musclemania is on it's last legs,unfortunately. due to 1)loss of tv coverage 2) loss of magazine coverage in the "natural" magazines 3) the lack of the big natural stars of the 90's: bill davey, clark bartram,marcus reinhardt, delino dixon, ade rai, tito raymond, etcetera especially davey and bartram who got the magazine covers, helped with the tv coverage, and promoted the natural way. both of them have retired and are content to run gym business and fitness ventures.