Sirius rocks.
Good luck to PBW, Bob has good ideas to grow the "sport". Support him and forget about X vs Y, all should prosper.
I personally would love to see a mix of physique competitions with strongman in order to showcase athletes. have something like bench press 1x body weight, squat 2x body weight, pull-ups, deadlift and vertical leap (all after good warm up) PLUS a physique round or two to show functional BB with pleasing looks. This type of competition would draw viewers, more sponsors and some excitment. Do the lifting stuff during the day and physique comparisons at night, it would sell DVD's, the sport and possible some cable tv...just an idea waiting to be refined and exploited.
Doug kalman