First of all,of cource it helps Jay that hes white.In any sport where African Americans rule and the audiance is predominantly white,the powers that be are always searching and hoping for the next great white hope.In the NBA there is no question that the owners,especially in small markets,love having white superstars.There is absolutely nothing wrong with that.Thats not the reason Jay won the show,but it certainly is a reason why he gets so much publicity and money.