It absolutely does not help the industry to have the same guy winning year after year...If anything, it hurts it. Having different champions would help generate more interest, keep things fresh and make things generally more interesting... Jay should have beaten Ronnie back in 2002(?) I believe it was, as he was leading by 6 points going into the finals...ends up losing. The "political" move would have been to have Jay win, not Ronnie...just judges unwilling to give it to the better man that day for whatever reason.