Author Topic: suppliment shop?  (Read 10962 times)

TestDummy

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suppliment shop?
« on: January 17, 2007, 03:45:37 AM »
What so you guy's think about owning a suppliment store?  Not a franchise like GNC but just your own little hole in the wall store with all the best supps and decent prices all the time?  I think this is something I will definatly try to do sometime down the line......Just wondering if anyone has any advice or comments.  I would think you could make alot of money if you market right.

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Re: suppliment shop?
« Reply #1 on: January 17, 2007, 02:57:13 PM »
It's hard to compete with the big guys on price, as they can buy in bulk, secure trades for advertising, and don't need to worry about as much waste due to expiration.  Also they have favorable shipping deals with the firms. 

IMO, taking on a GNC on price alone, or taking on a BBing.com (online and cheap) on any grounds is a losing battle.  They have resources, connections, etc and it will be hard to do anything but tread water.

You'd be better off to find a niche currently owned by a weaker firm, or better, invent your own firm.

Like, specialize in helping execs and other business types get in shape and find the high energy they need for lifestyles.  Focus your supps on muscle, energy, fat loss, tanning for the 20 to 50 age group.  The $ you don't spend in focusing on child meds or elderly care can put more $ into products for your main group.

Then, go hit up local firms, paper their windshields, etc with ads.  Maybe mention that built people make more money than fat slobs (i believe this has been studied).  Offer a 10% corporate discount for anyone at particular firms.  Don't spend time on housewives or the retired.  Just attack that group, set up shop near downtown, etc etc.

(these principles apply to any group - just be sure to research their wants/needs, and know your shit).


Oh, and get a website!  IT lends credibility to your firm and many people will love to see what to expect before making the trip.  ordering online is groovy too!

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Re: suppliment shop?
« Reply #2 on: April 22, 2007, 10:06:23 AM »
Check out Nutrition ZOne they are based in Orange county and soon will have online access way cheaper then anything on the web and the guy makes a ton of money e now owns 14 stores

onlyme

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Re: suppliment shop?
« Reply #3 on: April 26, 2007, 07:03:03 PM »
I owned 2 of them.  One on Oahu and one on Maui.  we did okay but like someone said hard to compete against Vitamin Word or GNC.  My friend had 11 of his own stores in Utah.  Was doing about $300,000 a month in total business.  Not allot of margin. Shipping always killed me.

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Re: suppliment shop?
« Reply #4 on: April 29, 2007, 05:13:30 AM »
It's hard to compete with the big guys on price, as they can buy in bulk, secure trades for advertising, and don't need to worry about as much waste due to expiration.  Also they have favorable shipping deals with the firms. 

IMO, taking on a GNC on price alone, or taking on a BBing.com (online and cheap) on any grounds is a losing battle.  They have resources, connections, etc and it will be hard to do anything but tread water.

You'd be better off to find a niche currently owned by a weaker firm, or better, invent your own firm.

Like, specialize in helping execs and other business types get in shape and find the high energy they need for lifestyles.  Focus your supps on muscle, energy, fat loss, tanning for the 20 to 50 age group.  The $ you don't spend in focusing on child meds or elderly care can put more $ into products for your main group.

Then, go hit up local firms, paper their windshields, etc with ads.  Maybe mention that built people make more money than fat slobs (i believe this has been studied).  Offer a 10% corporate discount for anyone at particular firms.  Don't spend time on housewives or the retired.  Just attack that group, set up shop near downtown, etc etc.

(these principles apply to any group - just be sure to research their wants/needs, and know your shit).


Oh, and get a website!  IT lends credibility to your firm and many people will love to see what to expect before making the trip.  ordering online is groovy too!


I compete pretty well against these companies.  You simply have to have an edge
A

onlyme

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Re: suppliment shop?
« Reply #5 on: April 29, 2007, 10:26:44 AM »

I compete pretty well against these companies.  You simply have to have an edge

 ::)

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Re: suppliment shop?
« Reply #6 on: October 10, 2007, 09:36:07 PM »
Owned a supplement store for four years. Discounted all products. As stated above hard to survive on small margins and compete against on-line discounters, sold in 2002.

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Re: suppliment shop?
« Reply #7 on: October 10, 2007, 11:04:36 PM »

I compete pretty well against these companies.  You simply have to have an edge

w

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Re: suppliment shop?
« Reply #8 on: October 10, 2007, 11:11:25 PM »
What so you guy's think about owning a suppliment store?  Not a franchise like GNC but just your own little hole in the wall store with all the best supps and decent prices all the time?  I think this is something I will definatly try to do sometime down the line......Just wondering if anyone has any advice or comments.  I would think you could make alot of money if you market right.

Test Dummy, I would never advise it. Personally I think that would be a harder go than owning a franchise.

The challenge is that you'd be required to tie up so much of your capital in inventory, as well as the constant need to undermine yourself and all other competitors with pricing. You'd constantly be chipping away at your profit margin til there was no margin left. I've never been a fan of traditional brick & mortar enterprises personally, but a supplement store with discretionary products is not one that jumps out at me.

You would be required to pay out the funds 24 hrs a day / 7 days a week, ...however, that would not be the same way you would earn income from the store is it? you'd only be able to generate income between a narrow period of time a few days out of the week, and your customer base would be limited to walk-in or drive-in traffic.
w

onlyme

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Re: suppliment shop?
« Reply #9 on: October 14, 2007, 10:05:30 PM »
If you are set on opening.  You HAVE TO get a location next to a gym.  Preferrably a large one.  My stores were right next to 24 Hour Fitness in Aiea and Kahalui.  I offered more a selection than they did.  My major PLUS was I made awesome tasting protein shakes.  I used Muscle Milk mixed with a frozen banana, water and ice.  Absolutely the best tasting shake ever.  I would sell 40+ shakes a days from one store.  Then they would buy the Muscle Milk.  I bought it by the pallet.  I bought it straight from Cytosport not through the local distributor.  I sold more MM than any store in Hawaii.  I had Beverly products too.  I made sure I bought at distributor cost.  Do NOT buy at wholesale.  Your margins are just to low.  Co-op advertising with the manufacturers.  Tell them you are running an ad promoting their product and they will either give you an allowance towards the cost or they will give you some product or higher discounts.  By being next to a gym you have heavy foot traffic going by.  Make up some small flyers and put them on the windows of the cars in the parking lot.  Always provide free samples.  I gave out free samples of shakes all the time.  The supp companies will also provide you with unlimited amounts of samples to give out to customers.  It is a hard business because of the big boys like GNC and Vitamin World, but you can compete if you can get the product at the same price they do.  I did it.  Just buy whatever amount it takes to get it at the distributor cost.  That way you can play with your price so you can compete with the big boys.  And sponsor as many local events as you can. Market Market Market

24KT

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Re: suppliment shop?
« Reply #10 on: October 15, 2007, 01:48:18 AM »
Keith gives sound advice.

If you're giving free shake samples, make sure they're sample sized ie: a taste, rather than full servings.
w

conan1071

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Re: suppliment shop?
« Reply #11 on: October 19, 2007, 09:46:50 PM »
got a buddy who owns 2 gnc's, he does pretty well. bought one of the stores at a major discount. there is an independent store in milwaukee that does AWESOME.

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Re: suppliment shop?
« Reply #12 on: October 20, 2007, 12:53:00 PM »
Hi Everyone,


I own a supplements company located out side of the US, my company imports exclusively some of the big brands into my country and the Business is great

Every year I come to the Olympia and Arnold classic expo & I been doing it for the past 8 years.

The business in my country is great due to reason we have exclusive contract with big brands, good profit hard work and being in the right place at the right time back in the days.

 Due to the size of the market in the USA I have the desire to invest, its came to me after coming back from the Olympia Expo this year.

I was thinking of doing something in the LA area, opening a big retail store. We already have good connections with some big brands so buying direct wont be a problem, I will buy large in order to receive Max discounts.

 I also taught of doing some private label to go along with it and advertise..


After checking the market a bit I notice that some of the stores owners in the US are basically not doing much, it seems as they are waiting for customers to come to their stores instead of going out and bringing them in all due not everyone..
The thing that bothers me is the Competition in the LA area as there is a store in every corner, all due I didn't saw something big. The other thing that bothers me is the low profit which I'm not used to.

Dose any one can estimate the monthly sales of a large supplements store in the US , and what will be the profit out of this?


I would like to have an opinion on the subject, Do you think that it possible to compete with locals who doesn't really know how the market works in the US?

I'm trying to collect any information that can help.

I will appreciate any opinion.

Thanks in Advance!!!!!! :)


bigpower

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Re: suppliment shop?
« Reply #13 on: October 20, 2007, 12:58:07 PM »
I'm sorry, i meant saying that i dosnet really knows the market. would it be possible for me to compete.

conan1071

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Re: suppliment shop?
« Reply #14 on: October 23, 2007, 09:19:01 PM »
Hi Everyone,


I own a supplements company located out side of the US, my company imports exclusively some of the big brands into my country and the Business is great

Every year I come to the Olympia and Arnold classic expo & I been doing it for the past 8 years.

The business in my country is great due to reason we have exclusive contract with big brands, good profit hard work and being in the right place at the right time back in the days.

 Due to the size of the market in the USA I have the desire to invest, its came to me after coming back from the Olympia Expo this year.

I was thinking of doing something in the LA area, opening a big retail store. We already have good connections with some big brands so buying direct wont be a problem, I will buy large in order to receive Max discounts.

 I also taught of doing some private label to go along with it and advertise..


After checking the market a bit I notice that some of the stores owners in the US are basically not doing much, it seems as they are waiting for customers to come to their stores instead of going out and bringing them in all due not everyone..
The thing that bothers me is the Competition in the LA area as there is a store in every corner, all due I didn't saw something big. The other thing that bothers me is the low profit which I'm not used to.

Dose any one can estimate the monthly sales of a large supplements store in the US , and what will be the profit out of this?


I would like to have an opinion on the subject, Do you think that it possible to compete with locals who doesn't really know how the market works in the US?

I'm trying to collect any information that can help.

I will appreciate any opinion.

Thanks in Advance!!!!!! :)


PM me and i call tell you about some of the stores I know of and how they do it as well

The Freakshow

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Re: suppliment shop?
« Reply #15 on: November 17, 2007, 12:23:13 AM »
I owned 2 of them.  One on Oahu and one on Maui.  we did okay but like someone said hard to compete against Vitamin Word or GNC.  My friend had 11 of his own stores in Utah.  Was doing about $300,000 a month in total business.  Not allot of margin. Shipping always killed me.

That's only a $27k per store average per month. Very hard to stay in business. I'm sure some of his stores carried the other ones.

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Re: suppliment shop?
« Reply #16 on: February 28, 2008, 10:51:46 PM »
27k is about right if you are doing 1k a day. You should average $100.00 per walk in at a minimum. Also, I would not focus on 3rd party products:Muscle Milk, BSN ect ect. The market for these products is 18-30 and they will shop online to save  the money trust me.
Brick and Mortar stores can make you a good side solid income. I have been pocketing well over 20-25k monthly just by showing up on fridays to count deposits and cut checks.
You will not survive if you do not have a strong private label!!!! Dont even bother trying to come up with your own label for one store the margins are too slim and your total investment will would be insane.
Buy a solid franchise. Dont waste your time with these fly by night supplement store franchsies who have no product equity.

The Freakshow

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Re: suppliment shop?
« Reply #17 on: March 04, 2008, 07:50:51 PM »
27k is about right if you are doing 1k a day. You should average $100.00 per walk in at a minimum. Also, I would not focus on 3rd party products:Muscle Milk, BSN ect ect. The market for these products is 18-30 and they will shop online to save  the money trust me.
Brick and Mortar stores can make you a good side solid income. I have been pocketing well over 20-25k monthly just by showing up on fridays to count deposits and cut checks.
You will not survive if you do not have a strong private label!!!! Dont even bother trying to come up with your own label for one store the margins are too slim and your total investment will would be insane.
Buy a solid franchise. Dont waste your time with these fly by night supplement store franchsies who have no product equity.

That's a pretty lofty goal for an average sale! That's out of line with most of the successful stores in the industry. Also, that would mean you only have 10 customers per day.

Do you own a franchise? If so, which one?

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Re: suppliment shop?
« Reply #18 on: March 04, 2008, 08:44:20 PM »
27k is about right if you are doing 1k a day. You should average $100.00 per walk in at a minimum. Also, I would not focus on 3rd party products:Muscle Milk, BSN ect ect. The market for these products is 18-30 and they will shop online to save  the money trust me.
Brick and Mortar stores can make you a good side solid income. I have been pocketing well over 20-25k monthly just by showing up on fridays to count deposits and cut checks.
You will not survive if you do not have a strong private label!!!! Dont even bother trying to come up with your own label for one store the margins are too slim and your total investment will would be insane.
Buy a solid franchise. Dont waste your time with these fly by night supplement store franchsies who have no product equity.

I actually did very very well with Muscle Milk.  I made protein shakes from MM and added a frozen banana.  It went crazy.  I was doing between 30 and 40 shakes a day.  I started by giving small samples to everyone.  Soon after that my lunch time crowd were people coming in for a 20 oz. MM shake for $5.  We figured each shake cost us about $1.17 or so.  With ingreidents, cup, lid and straw.  Not a bad margin.  One of the reasons I was selling so much MM is because of the shakes.  People started buy it to make shakes at home.  My shop on Oahu was only 440 sq. ft.  My Maui store was 500 sq. ft.  I also sold Beverly International products and did excellent with them because not many stores carried them.  We did pretty good but not enough to say I kicked ass in the money.  A $30,000 month was very good for me.

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Re: suppliment shop?
« Reply #19 on: March 05, 2008, 11:07:12 PM »
That's a pretty lofty goal for an average sale! That's out of line with most of the successful stores in the industry. Also, that would mean you only have 10 customers per day.

Do you own a franchise? If so, which one?

I have no reason to BS here. I buy sometimes from the owner of this board. Anyhow, right now my main store is doing 2k daily. We are averaging 100-300 per customer. Then again location is everything. Yes I only own franchises I would never again try to do the private thing. We average 10-20 walk ins a day. Mondays and weekends have the best sales. Then again your sales people are everything! My sales guys are all trainers at the Bally's which is walking distance from my store (they work there as their second job). My main sales guy is out of this world. He could disect every product in the store and cross sell like no one I have ever met. Also, it doesnt hurt that one of my stores is in one of the fastest growing regions in California.
Freakshow no disrespect but 1k daily isnt really all that much truthfully. We are normally at 1k by lunch and the rest of our customer are comming in after work. I have a super tight relationship with every PD, Sheriffs Dept, Highway Patrol and pretty much have the local prisons/jails locked down. I also pay my sales guys alot better than the competition.

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Re: suppliment shop?
« Reply #20 on: July 19, 2008, 07:54:58 PM »


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calfzilla

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Re: suppliment shop?
« Reply #21 on: July 20, 2008, 08:18:45 PM »
Don't do it.  You can't even spell supplement, what makes you think you will be successful at owning a store? 

monstercalves

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Re: suppliment shop?
« Reply #22 on: July 23, 2008, 01:43:17 PM »
Don't do it.  You can't even spell supplement, what makes you think you will be successful at owning a store? 

hahahhahhaha luv it........

seriously man dont listen to us......if u want to do it and ur business plan is solid.....go for it 100%

im sure i can spell a few words that warren buffet cant....   ;D

dustin

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Re: suppliment shop?
« Reply #23 on: September 06, 2008, 02:45:12 PM »
Sitting at my buddy's shop right now (on my off day from my regular job) and I'm wondering if I should buy him out. He just bought out his partner and is going to open another store, so it'd be a great opportunity seeing as how everything is in the sales systems and the relationships with the suppliers couldn't be better. The margins are getting slimmer and slimmer though, you guys pay so much less in the States.

I'm wondering what I should do! The store's been open for a year and it's floating well, but there isn't much of a profit being made at this time. I don't know....

monstercalves

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Re: suppliment shop?
« Reply #24 on: September 06, 2008, 09:50:17 PM »
Sitting at my buddy's shop right now (on my off day from my regular job) and I'm wondering if I should buy him out. He just bought out his partner and is going to open another store, so it'd be a great opportunity seeing as how everything is in the sales systems and the relationships with the suppliers couldn't be better. The margins are getting slimmer and slimmer though, you guys pay so much less in the States.

I'm wondering what I should do! The store's been open for a year and it's floating well, but there isn't much of a profit being made at this time. I don't know....

why invest ur time and money in a business with small profit margins that you claim are getting smaller and smaller.........?   :-\

u in australia?

is it a franchise?///

buy him out? u mean buy the remainder of the lease and his stock/furnishings and fittings?

i would'nt recommend this at allllllllll

it really wont be worth it....all that work, learning new things everyday, 12 hour shifts, worry,

its hard money ........

one good thing is .... it could make u appreciate money more because u will make very little from this and it wont come easy