Matt C is making a good point.
If the non-male bodybuilders were bringing in the money the way the guys are, or at least had the potential to do it, then equal prize purse would be justified.
Just like it is in most tennis tournaments, where female tennis prize money are the same at all grand slams, even Wimbledon this year I believe, since they bring in as much money.
Right now, the non-male bodybuilders are even less mainstream than male bodybuilding.
The day someone with the muscle mass of Jodi Miller wins Ms Olympia, is the day that female bodybuilding once again can start hope to get interest from sponsors.
Look at Lauren Powers, Lehtonen, Joanna Thomas, Oriquen, Kyle...
They don't look like women. They all look deformed. Because they are. And this isn't about the "enormous muscle mass". It's about the baryton voice, the facial changes and the "penoris".
As long as those kind of persons are the peak of "female" bodybuilding, then female bodybuilding has no future.
You want female bodybuilders to have a future? Want them to be able to get big sponsordeals, to get bigger prize money?
Then get the judging on track again. Reward the classic physiques. Those who look like Delish.
Big and ripped? That has to go if female bodybuilding is to survive.
-Hedge