Well...Cara from MD once said that "getbig.com is the most comprehensive and in-depth look at the audience the company she works for serves"
She and they see us as their customers so whatever appeals to us will be good for their company so they tend to study our posts and our style...likes, dislikes, etc...
Ironically they view 'getbig.com' as competition and tried to lure us away from here to THERE but it didnt work.
The goal for them is to extend an olive branch to us and try to make us approve of their site/forums/store etc...
Just my theory.