The title used to primarily exchange hands between these guys:
Hogan
Savage
Ultimate Warrior
And Sid Vicious was next in line as Vince’s new “Golden Child” until he got into a bar scuffle with some former WCW guys in Atlanta.
After the steroid trial in the early 90’s, WWF started putting the belt on smaller guys like HBK and Bret for a while - I guess to draw heat away from the "issue."
Now things are back to the way they were.