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Author Topic: Flex/MD duel not as close as people think  (Read 4165 times)

TroubleReady39

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Flex/MD duel not as close as people think
« on: March 03, 2007, 08:58:17 PM »
My brother works at DistributionNet USA.
I got the inside scoop on all the various magazine circulations of actual bodybuilding mag sales

These are the actual numbers for Dec of 2006:
 
Muscle and Fitness 428,000
Flex 102,000
MuscleMag 51,000
Muscular Development  41,000
Ironman 39,000
Planet Muscle 29,000
 
I guess the "duel" in the eyes of bodybuilding fans doesn't really translate in the market.  It's a bloodbath.  Weider moved 530k units (M&F and FLEX) in December.  THIRTEEN times what MD did.  interesting...

I subscribe to MD.  I guess they are way too hardcore to compete with the other mags at the magazine stand.
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Money Man

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Re: Flex/MD duel not as close as people think
« Reply #1 on: March 03, 2007, 09:01:13 PM »
41,000 seems low to me.
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ribonucleic

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Re: Flex/MD duel not as close as people think
« Reply #2 on: March 03, 2007, 09:01:25 PM »
Quote from: TroubleReady39 on March 03, 2007, 08:58:17 PM
My brother works at DistributionNet USA.
I got the inside scoop on all the various magazine circulations of actual bodybuilding mag sales

These are the actual numbers for Dec of 2006:
 
Muscle and Fitness 428,000
Flex 102,000
MuscleMag 51,000
Muscular Development  41,000
Ironman 39,000
Planet Muscle 29,000
 
I guess the "duel" in the eyes of bodybuilding fans doesn't really translate in the market.  It's a bloodbath.  Weider moved 530k units (M&F and FLEX) in December.  THIRTEEN times what MD did.  interesting...

I subscribe to MD.  I guess they are way too hardcore to compete with the other mags at the magazine stand.

Thanks for the numbers.

But quite frankly, it's only among bodybuilding fans that any confusion to the contrary could ever have arisen.

Go into any supermarket in Nowheresville, Iowa and see which they have on the magazine rack.
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The True Adonis

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Re: Flex/MD duel not as close as people think
« Reply #3 on: March 03, 2007, 09:02:31 PM »
Quote from: Money Man on March 03, 2007, 09:01:13 PM
41,000 seems low to me.

I have a source that can confirm about that number.
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Money Man

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Re: Flex/MD duel not as close as people think
« Reply #4 on: March 03, 2007, 09:03:32 PM »
Quote from: ribonucleic on March 03, 2007, 09:01:25 PM
Thanks for the numbers.

But quite frankly, it's only among bodybuilding fans that any confusion to the contrary could ever have arisen.

Go into any supermarket in Nowheresville, Iowa and see which they have on the magazine rack.
That's true MD is hard to find.
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G o a t b o y

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Re: Flex/MD duel not as close as people think
« Reply #5 on: March 03, 2007, 09:09:33 PM »
Quote from: TroubleReady39 on March 03, 2007, 08:58:17 PM
My brother works at DistributionNet USA.
I got the inside scoop on all the various magazine circulations of actual bodybuilding mag sales

These are the actual numbers for Dec of 2006:
 
Muscle and Fitness 428,000
Flex 102,000
MuscleMag 51,000
Muscular Development  41,000
Ironman 39,000
Planet Muscle 29,000
 
I guess the "duel" in the eyes of bodybuilding fans doesn't really translate in the market.  It's a bloodbath.  Weider moved 530k units (M&F and FLEX) in December.  THIRTEEN times what MD did.  interesting...


Interesting that M&F is most of the "weider" circulation.  I thought "Flex" was their flagship mag.  Isn't M&F more of a "fitness" mag going after the mainstream than a bodybuilding mag now anyway?

If you compare just Flex to MD, it's a lot closer.
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Re: Flex/MD duel not as close as people think
« Reply #6 on: March 04, 2007, 12:38:27 PM »
M&F has excellent production value and appeals to a mainstream group, so i'm not surprised they're at 430k.

Is MD always this far behind FLEX, or was it just that month?
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G.STEELE

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Re: Flex/MD duel not as close as people think
« Reply #7 on: March 04, 2007, 02:32:24 PM »
Must have been another Arnold cover.
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canadaphiliac

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Re: Flex/MD duel not as close as people think
« Reply #8 on: March 04, 2007, 02:54:14 PM »
So, does anyone think they might be able to accurately calculate what each is making, you know, considering expenses and advertising and whatnot?
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George Whorewell

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Re: Flex/MD duel not as close as people think
« Reply #9 on: March 04, 2007, 02:58:41 PM »
Any second now the entire MD staff will take time away from its busy schedule of running a non existant/non factor bodybuilding message board and swoop in with a MD circulation number of around 980,000 and swear on a stack of bibles the numbers are off, your cousin is lying and MD has Flex on the run....
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Board_SHERIF

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Re: Flex/MD duel not as close as people think
« Reply #10 on: March 04, 2007, 03:02:36 PM »
Quote from: George Whorewell on March 04, 2007, 02:58:41 PM
Any second now the entire MD staff will take time away from its busy schedule of running a non existant/non factor bodybuilding message board and swoop in with a MD circulation number of around 980,000 and swear on a stack of bibles the numbers are off, your cousin is lying and MD has Flex on the run....

busy schedule of running a non existant/non factor bodybuilding message board - epic truth... ;D
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tu_holmes

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Re: Flex/MD duel not as close as people think
« Reply #11 on: March 04, 2007, 03:06:50 PM »
This is an easy one to calculate... MD is only in the US...

M&F is of course the crossover... there are fitness and bodybuilding people in it... Everyone gets something they like... plus M&F has sections relating to gadgets, food, and the like. There are also sections for women. Do they still have M&F "for her"? Does that calculated as well?

Flex is the hardcore mag and has a much bigger following than MD.

There is no question in my mind that these numbers are accurate... if they are not, then they are a very good representation of the market.

Keep in mind that subscriptions are probably not calculated here.
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Board_SHERIF

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Re: Flex/MD duel not as close as people think
« Reply #12 on: March 04, 2007, 03:13:04 PM »
NO WAY MD outsells IronMan !!! my number of 28,000 for MD came from my mole at MD
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tu_holmes

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Re: Flex/MD duel not as close as people think
« Reply #13 on: March 04, 2007, 03:17:59 PM »
Quote from: Board_SHERIF on March 04, 2007, 03:13:04 PM
NO WAY MD outsells IronMan !!! my number of 28,000 for MD came from my mole at MD


You don't think so? Really? I dunno, I always bought ironman last... Musclemag seems to be doing well though.
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kh300

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Re: Flex/MD duel not as close as people think
« Reply #14 on: March 04, 2007, 03:26:51 PM »
the 'mastermind' at md isnt too bright hiring of the staff.. yes da and gv are popular, but thats because nobody likes them -not a good thing.. i used to love that mag and never had a problem getting it..for the last year i havnt seen it.  i walked to half the newstands in manhattan and nobody carrys it anymore.. one guy said they always got them late..cant run a successfull company with an incompetent staff
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240 is Back

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Re: Flex/MD duel not as close as people think
« Reply #15 on: March 04, 2007, 08:03:23 PM »
Quote from: G.STEELE on March 04, 2007, 02:32:24 PM
Must have been another Arnold cover.

that's an interesting point - anyone know who the athletes on the cover of the Dec 2006 Issues were?
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bbinsider

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Re: Flex/MD duel not as close as people think
« Reply #16 on: March 04, 2007, 08:39:50 PM »
Quote from: Board_SHERIF on March 04, 2007, 02:37:11 PM

Muscular Development  41,000 - actually the real number is 28,000 I am told  :-\

actually, it's in the 30's
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The BBinsider

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Re: Flex/MD duel not as close as people think
« Reply #17 on: March 04, 2007, 08:41:14 PM »
There is a personal feud between McGough and Blechman.
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AVBG

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Re: Flex/MD duel not as close as people think
« Reply #18 on: March 04, 2007, 08:43:04 PM »
Quote from: thisiskeith12 on March 04, 2007, 08:41:14 PM
There is a personal feud between McGough and Blechman.

a duel?
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gtbro1

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Re: Flex/MD duel not as close as people think
« Reply #19 on: March 04, 2007, 08:54:12 PM »
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timfogarty

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Re: Flex/MD duel not as close as people think
« Reply #20 on: March 04, 2007, 09:09:20 PM »
anyone got the numbers for Men's Fitness ?  bet it's higher than most of the bodybuilding mags
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tu_holmes

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Re: Flex/MD duel not as close as people think
« Reply #21 on: March 04, 2007, 11:08:58 PM »
Quote from: kh300 on March 04, 2007, 03:26:51 PM
the 'mastermind' at md isnt too bright hiring of the staff.. yes da and gv are popular, but thats because nobody likes them -not a good thing.. i used to love that mag and never had a problem getting it..for the last year i havnt seen it.  i walked to half the newstands in manhattan and nobody carrys it anymore.. one guy said they always got them late..cant run a successfull company with an incompetent staff

What exactly does DA do for MD? Does he have a column? I've never read it if he does... When did it start?
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240 is Back

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Re: Flex/MD duel not as close as people think
« Reply #22 on: March 05, 2007, 04:14:26 AM »
Quote from: tu_holmes on March 04, 2007, 11:08:58 PM
What exactly does DA do for MD? Does he have a column? I've never read it if he does... When did it start?

I dunno.  I've seen him in ads, and on their forum.  Never *in* the magazine though.
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nukkaready

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Re: Flex/MD duel not as close as people think
« Reply #23 on: March 05, 2007, 09:48:43 AM »
bump and kudos for posting accurate numbers.
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ThaRealist

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Re: Flex/MD duel not as close as people think
« Reply #24 on: March 05, 2007, 09:52:04 AM »
Muscle & Fitness has basically turned into Men's Fitness over the years....MD is basically all Ads....And Flex is just a joke, but has great photography....
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