I wonder how much it costs these days to "remain in good standing" by the Catholic church by getting an "approved" annulment? About 20 years ago, it cost my neighbor a few thousand dollars.
This new "Exhortation" could prove to be very lucrative. 
Perhaps this is just a new business strategy, a means of increasing revenue.

Here in Massachusetts the Catholic Church is in relative financial trouble since the sexual abuse scandals hit. The lawsuit settlements and decreased donations have hurt the Church badly in recent years.