I'm going to hate myself for even responding to this, but YES! A qualified MD with 30+ years of experience in dealing with the human metabolism does much more for building consumer brand confidence than a genetic freak pumped full gear. I won't even get into the rationale for this from a marketing standpoint. I'll just let the numbers do the talking. MET-Rx, while owned by Connelly was a $100+ million dollar company. The Dorian Yates approved company has never exceeded $10 million in annual sales.
In fact, NONE of the supplement companies started by former pros (Labrada, Gaspari, Dillet, etc.) has ever surpassed the revenues attained by MET-Rx. Interestingly, after Connelly sold the brand it has completely tanked.
FYI, we did extensive consumer research at many of the companies I worked with (not just MET-Rx) on the value of using pro body building males/females as product endorsers. The results were always consistent. Female body builders caused a major negative reaction across all consumer segments. Male bodybuilders were well perceived by young male teenagers and negatively perceived by most men/women in the 18-49 age range.
Hope that helps.
Well, Mindspin, I once took a look at a protein bar and protein drink from MetRx, and what I saw mentioned in the labels appalled me: high fructose corn syrup, partially fractioned palm kernel oil, dextrose, maltodextrine, disodium phosphate, etc. These are all red flags in my book!
How the fuck can one build muscles while being unhealthy? Well, you can build muscles while being unhealthy - look at steroid users -, but eventually you'll lose it due to disease or weakness.
Fructose is a carbohydrate that is notorious for increasing a process called glycation, which is implicated in artherosclerosis, cancer and the development of wrinkles. I can understand junk drinks like Coca-Cola and Pepsi including high-fructose corn in it's formula, but a company that sells a supposedly healthy nutritional product?
As for the fractioned palm kernel oil, well, the word "fractioned" is synonymous with "hydrogeneted". In this case, it means "partially hydrogenated". Hydrogeneted oils decrease the amount of HDL cholesterol, and are several times more likely than saturated fats to accumulate in the arteries, thus potentially leading to a myocardial infarction.
Disodium phosphate is essentially Sodium attached to a phopshate. A diet rich in Sodium is implicated in renal failure, Potassium deficiency, high systolic blood pressure and edema. It is one of the causal factors associated witha series of debilitating diseases associated with premature ageing and death.
So, yes, Mindspin, I do think that the MetRx products suck; they were already bad for 1993, but are absolutely appalling for 2007. I would much, much rather have a Labrada product, which is devoid of unnecessary trash and contains a higher proportion of whey protein isolates in it's formula - instead of the cheaper whey concentrate -, than a product created by a medical doctor who doesen't know shit about nutrition. Regards.
SUCKMYMUSCLE
