There is now a Bodybuilding.com and Weider Alliance. Announced on PBW. And from the tone of the announcement, it would seem that a major power play is in the works with these companies coming together. Let's see:
- Flex/MF already destroys all other industry mags tenfold in sales.
- BBing.com already destroys all other industry websites tenfold in sales and hits.
- Weider has signed nearly all of the top 10 Olympia guys.
A few questions. Will this new superpower (and its potentially huge synergistic possibilities) now completely OWN the sport? And, who will have the final say in the war room when a big decision needs made? On the other side, are the kids at MD now looking at the market share predictions for 2008-2010 and getting a little tummyache?