Author Topic: Distribution rates for bodybuilding magazines. (Read 1984 times)

Matt C · « **on:** May 22, 2007, 09:30:02 PM »

What are the actual numbers for magazines like FLEX, MD, Ironman, Musclemag, etc?

G o a t b o y · « **Reply #1 on:** May 22, 2007, 09:39:11 PM »

Quote from: Matt C on May 22, 2007, 09:30:02 PM

What are the actual numbers for magazines like FLEX, MD, Ironman, Musclemag, etc?

Far less than for the bodybuilding websites, that's for sure. Sooner or later the mags will be going the way of the dinosaur.

240 is Back · « **Reply #2 on:** May 22, 2007, 09:43:17 PM »

41 cents now.

Those greedy bastards at the USPS.

hazbin · « **Reply #3 on:** May 22, 2007, 09:43:38 PM »

MD claims 291000 per month and musclemag claims 360000 per month. didn't see numbers for others. that is numbers published, if that's what you are asking.

Ron · « **Reply #4 on:** May 22, 2007, 10:15:52 PM »

There is a company that actually audits circulation rates, of what really sells in stores. Those are the actual numbers. Of course, you can also add subscriptions to them to, but not sure if they are audited or not.

Matt C · « **Reply #5 on:** May 22, 2007, 11:02:16 PM »

lol, so bodybuilding.com has as many people visiting in two days as the top circulation rates? Not to disrespect the companies as they had their run but as goatboy said, websites are where it's at.

Getbig.com gets 20,000 unique visitors a day. Discuss.

HowieW · « **Reply #6 on:** May 23, 2007, 10:27:44 AM »

Quote from: Matt C on May 22, 2007, 11:02:16 PM

lol, so bodybuilding.com has as many people visiting in two days as the top circulation rates? Not to disrespect the companies as they had their run but as goatboy said, websites are where it's at.

Getbig.com gets 20,000 unique visitors a day. Discuss.

Maybe?? But the print format ad for sponsers is still a pretty big deal. I like the mags. Howard

Stark · « **Reply #7 on:** May 23, 2007, 10:31:40 AM »

Call me an idiot but I like to get a mag per month as well, sure the gossip has been aired here way before you read it in MD or Flex, but I believe it's just another thing you do if you are commited to this sport, buy the mag sit down enjoy reading it

The Master · « **Reply #8 on:** May 23, 2007, 10:36:56 AM »

Quote from: Stark on May 23, 2007, 10:31:40 AM

Call me an idiot

Idiot

Ron · « **Reply #9 on:** May 23, 2007, 10:41:15 AM »

20,00 in a half a day... but there is a major difference between internet and magazines. Visitors on websites go and browse small sections at a time, to their liking. Readers of magazines tend to go through the entire magazine, often more than once, and usually over a number of days.

We still go back in magazine here at the office, I have over 2,500 of various bodybuilding magazines.

BroadStreetBruiser · « **Reply #10 on:** May 23, 2007, 10:55:10 AM »

I walk into any gym and say "i'm broadstreetbruiser" and 85% of members will say "hahaha oh brother I bet your the kind of guy....."

Stark · « **Reply #11 on:** May 23, 2007, 10:56:55 AM »

Quote from: Ron on May 23, 2007, 10:41:15 AM

20,00 in a half a day... but there is a major difference between internet and magazines. Visitors on websites go and browse small sections at a time, to their liking. Readers of magazines tend to go through the entire magazine, often more than once, and usually over a number of days.

We still go back in magazine here at the office, I have over 2,500 of various bodybuilding magazines.

what year is your first Flex mag you have in teh office Ron?

Always Sore · « **Reply #12 on:** May 23, 2007, 10:57:00 AM »

Quote from: Stark on May 23, 2007, 10:31:40 AM

Call me an idiot but I like to get a mag per month as well, sure the gossip has been aired here way before you read it in MD or Flex, but I believe it's just another thing you do if you are commited to this sport, buy the mag sit down enjoy reading it

Plus it's a pain in the ass to drag the computer into the shitter when I take a dump...

Stark · « **Reply #13 on:** May 23, 2007, 11:12:23 AM »

Quote from: Always Sore on May 23, 2007, 10:57:00 AM

Plus it's a pain in the ass to drag the computer into the shitter when I take a dump...

the choad · « **Reply #14 on:** May 23, 2007, 11:18:59 AM »

Quote from: BroadStreetBruiser on May 23, 2007, 10:55:10 AM

I walk into any gym and say "i'm broadstreetbruiser" and 85% of members will say "hahaha oh brother I bet your the kind of guy who has 56 different handles on getbig, and likes the length from time to time.."

hazbin · « **Reply #15 on:** May 23, 2007, 11:19:47 AM »

if anyone is interested, i have a couple thousand duplicate back issues of flex, m&f, musclemag from the 80's and 90's. i'll send them cod for free to anyone who collects and is missing issues.

rik

War-Horse · « **Reply #16 on:** May 23, 2007, 11:30:01 AM »

Quote from: Stark on May 23, 2007, 10:56:55 AM

what year is your first Flex mag you have in teh office Ron?

Stark. This would be great thread idea. "Whats your oldest and latest bodybuilding magazine you have??"

I have the very first flex with lee haney on the cover.!!!

Always Sore · « **Reply #17 on:** May 23, 2007, 11:49:01 AM »

Quote from: Stark on May 23, 2007, 11:12:23 AM

LOL Thanks.

gordiano · « **Reply #18 on:** May 23, 2007, 11:52:33 AM »

Quote from: War-Horse on May 23, 2007, 11:30:01 AM

Stark. This would be great thread idea. "Whats your oldest and latest bodybuilding magazine you have??"

I have the very first flex with lee haney on the cover.!!!

Damn, I bet that's a hot item with the muscle worshippers.....you should put it up on eBay!

Matt C · « **Reply #19 on:** May 23, 2007, 02:56:15 PM »

Quote from: Ron on May 23, 2007, 10:41:15 AM

20,00 in a half a day

I think that makes getbig the second most visited bodybuilding site after bodybuilding.com.

Discuss.

GroinkTropin · « **Reply #20 on:** May 23, 2007, 03:03:54 PM »

Quote from: hazbin on May 22, 2007, 09:43:38 PM

MD claims 291000 per month and musclemag claims 360000 per month. didn't see numbers for others. that is numbers published, if that's what you are asking.

All of which means nothing here ay work we get 10 copies of musclemag with every supplement order through I think europa. So we get like 40 copies a month.

Matt C · « **Reply #21 on:** May 23, 2007, 03:09:07 PM »

How much is getbig.com worth?

christinafitness · « **Reply #22 on:** May 24, 2007, 11:13:07 AM »

It takes a long time to get the true numbers.
Magazines like to talk about "readership." Most bodybuilding magazines claim that one sold copy is read by 14 people.
there is
- "readership" (usually very inflated)
- printed copies
- sold copies (subscribers & newstand sales)

Most of the bodybuilding magazine sales went down over the last 10 years.
MuscleMag used to have about 170.000 sold copies in 1997, now it is 65.000
The biggest male fitness magazine is still Men's Health (about 1.300.000) and the biggest bodybuilding magazine is Muscle&Fitness (about 500.000).

Some websites like bodybuilding.com, musclegallery.com or usamuscle.com get more viewers than many bodybuilding magazines have readers. GetBig is also quite big.

TroubleReady39 · « **Reply #23 on:** May 24, 2007, 11:15:32 AM »

You ask, here you go. Here's the latest circulations for the various mags. I get these from my broseph at DistNet USA as you all know. He said the numbers are from reports provided by the magazine distributors. M&F blows them all out of the water. MuscleMag does pretty good. From the looks of the numbers I guess hardcore = "narrow interest" because MD trails most of the others. Does anyone know how much these mags charge for advertising?

Estimated U.S. circulation report February 2007 (Body Building Category)

Muscle and Fitness 431,000
Flex 103,000
MuscleMag Int 49,000
Ironman 43,000
Muscular Development 42,000
Planet Muscle 30,000

MAXX · « **Reply #24 on:** May 24, 2007, 11:16:36 AM »

Quote from: BroadStreetBruiser on May 23, 2007, 10:55:10 AM

I walk into any gym and say "i'm broadstreetbruiser" and 85% of members will say "hahaha oh brother I bet your the kind of guy....."

learn the difference between your and you're ok?