I guess its a matter of time. Golds is being marketed to the boomer crowd, but onlyme is right, this will probably fail as the bigger gyms already have a hold on this market...( 24hr and bally's etc) And keith stated the owners have their advertising paid for versus Golds, this will force owners to drop like flies after money keeps dropping.
Maybe worlds will step up to the plate for tha hardcore lifters, but its doubtful because we're not a huge moneybase like the general public...its all about the benjamins baby.