What the dad may not realize is that all his efforts to keep his daughter's name and pictures out of the limelight have only ADDED to the attention she is receiving. I knew of her, because I'm a track & field fan and she was featured on DyeStat.com, a perfectly reasonable site that's in no way sexualized.
But not long after I saw her there, the schmoes were already onto her and next thing I knew, she was on all sorts of boards (ESPN, for example).