In case you can't read the warning, it says:
WARNING: Do not attempt to perform the collapse demonstrated by JP Fux in this photo. JP is a trained professional and undertook this career-ending injury and collapse only after being teased by our staff photographer that "I bet you lunch at the Firehouse that you can't do 675 for 20, with no spotter and real weights this time." Despite not being paid for the photo shoot and not having his medical bills covered by any insurance plan, JP eventually recovered from his injury and attempted a comeback in the hopes of getting another unpaid photo shoot. Sadly, his condition and our insurance carrier prevented this event from occurring.