Arnold Muscle & Fitness cover - the greatest mag cover concept

[Tapeworm]

Never took credit for the covers, but they are the kind of ideas you wish you'd came up with.

yeah...wish we'd come up with that :-)

So who came up with the idea?

Was it Arnold? Did Arnold come up with it!!?!  He's amazing!!

[Joe Roark]

Only thing amazing to me w/these covers is that they didn't do like the comic book industry does.Make all the covers w/separate editions so collectors will buy all the issues of each cover thus upping the revenue.

On two occasions for brief spans, M&F offered two versions of covers in the same month, as a market test to see what appeals each would have.

In my region (central Illinois) stores carried only one version, and then a different store carried the other, so that at first I was unaware two versions were available. The true test for customer choice would be to have the two versions on the same mag rack, so that, being aware, a choice would be required from the buyer.

[Pollux]

Joe Roark....

Why is it that in "Arnold Schwarzenegger Timeline" [July 1997 & July 2007 Muscle & Fitness issues] when mentioning Arnold's magazine covers, Health & Strength and Muscle Builder are always mentioned, but Albert Busek's Kraft Sport Revue never is? 

You mention Health & Strength as Arnold's first magazine cover, but I would think this is....

[Special Ed]

On two occasions for brief spans, M&F offered two versions of covers in the same month, as a market test to see what appeals each would have.

In my region (central Illinois) stores carried only one version, and then a different store carried the other, so that at first I was unaware two versions were available. The true test for customer choice would be to have the two versions on the same mag rack, so that, being aware, a choice would be required from the buyer.

I choose to tear the covers off both and pay the pro rata page price of $0.08 cents per page.

[alexxx]

Great Mag!

Muscle and Fitness getting much better nowadays!

With the Myth Sergio last month and this month the Oak!

Can't wait to see what they come up with next!

[Joe Roark]

Joe Roark....

Why is it that in "Arnold Schwarzenegger Timeline" [July 1997 & July 2007 Muscle & Fitness issues] when mentioning Arnold's magazine covers, Health & Strength and Muscle Builder are always mentioned, but Albert Busek's Kraft Sport Revue never is? 

You mention Health & Strength as Arnold's first magazine cover, but I would think this is....

You may indeed be correct, and the reason I did not include the mag you mentioned, is because I was unaware of its coverperson history sequence.
Some of Arnold's early contest details are now coming to [a different] sequence thanks to the efforts of David New who bought the then contemporary mags in Germany, had relevant passages translated, and invigorated the traditional storylines and sequences. It is a confusing, tangled trail, and the final reality of what happened may not yet be known. David plans to further investigate.

Perhaps there is another, earlier Arnold cover appearance than the one you show? I simply do not know, but thank you for the correction.

[Pollux]

You may indeed be correct, and the reason I did not include the mag you mentioned, is because I was unaware of its coverperson history sequence.
Some of Arnold's early contest details are now coming to [a different] sequence thanks to the efforts of David New who bought the then contemporary mags in Germany, had relevant passages translated, and invigorated the traditional storylines and sequences. It is a confusing, tangled trail, and the final reality of what happened may not yet be known. David plans to further investigate.

Perhaps there is another, earlier Arnold cover appearance than the one you show? I simply do not know, but thank you for the correction.

I see. Thanks, Joe. 

[DCN]

Joe Roark....

Why is it that in "Arnold Schwarzenegger Timeline" [July 1997 & July 2007 Muscle & Fitness issues] when mentioning Arnold's magazine covers, Health & Strength and Muscle Builder are always mentioned, but Albert Busek's Kraft Sport Revue never is? 

You mention Health & Strength as Arnold's first magazine cover, but I would think this is....

I believe Kraftsport revue issue 20 (not dated but published Dec '65/Jan '66) was Arnold's first German cover. He wasn't on the cover of issues 1-19. He appeared inside Der Muskelbilder (a Weider publication in Germany) before that (beginning in Spring 1964) but not on the cover. I can't say whether magazines from any other European countries (ex-UK) had him on the cover before that but it seems unlikely. I've been told that there were no Austrian BB magazines during that period.   
   Arnold made the cover of three more issues of Kraftsport revue (issues 28, 29 and 30) before his first appearance on the cover of H&S on 2nd March 1967.

[Joe Roark]

I believe Kraftsport revue issue 20 (not dated but published Dec '65/Jan '66) was Arnold's first German cover. He wasn't on the cover of issues 1-19. He appeared inside Der Muskelbilder (a Weider publication in Germany) before that (beginning in Spring 1964) but not on the cover. I can't say whether magazines from any other European countries (ex-UK) had him on the cover before that but it seems unlikely. I've been told that there were no Austrian BB magazines during that period.   
   Arnold made the cover of three more issues of Kraftsport revue (issues 28, 29 and 30) before his first appearance on the cover of H&S on 2nd March 1967.

Very helpful information. We are each restricted by the resources we have or have access to, so this refreshes the timeline. Thank you.

[Cleanest Natural]

This is hands down the best magazine cover concept ever to hit the shelves. This will without a doubt be the best selling bodybuilding issue of all time.

A few snap shots of the cover, which I had a chance to get this weekend. Props to Peter, Chris and the team at Weider for this incredible concept.

What ?

I had this mag for a year now ...the english edition

[spinnis]

What ?

I had this mag for a year now ...the english edition

Maby because the thread is 2 fucking years old huh?!?!?!

[Pollux]

I believe Kraftsport revue issue 20 (not dated but published Dec '65/Jan '66) was Arnold's first German cover. He wasn't on the cover of issues 1-19. He appeared inside Der Muskelbilder (a Weider publication in Germany) before that (beginning in Spring 1964) but not on the cover. I can't say whether magazines from any other European countries (ex-UK) had him on the cover before that but it seems unlikely. I've been told that there were no Austrian BB magazines during that period.   
   Arnold made the cover of three more issues of Kraftsport revue (issues 28, 29 and 30) before his first appearance on the cover of H&S on 2nd March 1967.

Very useful information! Thanks!

[Er[e]bus]

First one is the best

[DK II]

Maby because the thread is 2 fucking years old huh?!?!?!

Shhhhh, your information overload may short circuit Sebastian's alien brain.

[MCWAY]

Can you go back to 1980 and put mentzer's name on the Mr O trophy?

NOPE!! He wouldn’t have won that show, period (Arnold or no Arnold). I don’t have a problem with Schwarzenegger winning that show. But, if the title were to have gone to someone else, it would have been Chris Dickerson, NOT Mike Mentzer.

Besides, Mentzer couldn’t beat Frank Zane. What makes you think he should have beaten the Oak?

[Alex23]

NOPE!! He wouldn’t have won that show, period (Arnold or no Arnold). I don’t have a problem with Schwarzenegger winning that show. But, if the title were to have gone to someone else, it would have been Chris Dickerson, NOT Mike Mentzer.

Besides, Mentzer couldn’t beat Frank Zane. What makes you think he should have beaten the Oak?

hahahah epic 2yo reply but you're right MCWAY.

Funny coincidence.. I was reading the exact mag that started this thread on the way back...

There's a brutal 6days a week training split from Phil Heath..