I’m in a focus group tracked by a national polling company and about every other week I have to answer questions on-line about my attitude towards, and experiences with, various products, services, and companies.
I filled out one of their questionnaires this morning and one of the questions was something like, what Fortune 500 company do you admire most and why? This was an unusual question because most of the questions they ask give you a choice of answers to pick from, usually between 5 and 25 choices, but this time there were no choices... it was open ended.
What company do you admire most? Why?
Although I don't drive one, my answer was Toyota...