Come on, you guys know that things still fun to flip through, regardless. And every time I look at it I wonder just how much work must go into putting all that together each month. It's a pretty interesting product. You remember how many random pictures you'd always find in Musclemag? Kinda like that. The MD staff must work really hard at all this, IMO, and in a day and age without much creative vision in the industry, Blechman really carves out a unique package and a very clearly-defined brand image.