The problem is, everything has to evolve. Every "sport" evolves; music, movies, etc. Bodybuilding evolved into different ideals from Reeves into Arnold, from Arnold into Zane, from Zane to Haney, Haney to Dorian, Dorian to ronnie, and now Ronnie to Jay. If it doesn't evolve, and take new forms, it would get boring and repititive. IT has evolved this way and I'm quite sure it will find it's way back.