Columbusdude,
250Ben250 summed it up pretty well.
The prices on
www.optimumnutrition.com are MSRP (manufacturers suggested retail price) as we do indeed primarily use our site as a "showcase" and would much rather see our customers support our brand through our retailers.
And yes, while whey prices have unfortunately gone up dramatically this year industry-wide (see Ron's post about milk and dairy pricing - and Princess L's too
) many large retailers such as DPS and bodybuilding.com - as well as many others that can be found with a bit of searching - are able to offer prices at or near wholesale prices made on buy-ins earlier in the year before some of the price increases took effect.
And while I think that we are all hoping that whey pricing will stabilize and and some point turnaround, until that point keep a watch out because we have a whole lot of new products planned for launch in the very near future.
Jay
