"hard core" supplements dont sell. one reason= "hardcore lifters" have their own SPECIAL line of supplements....lol.
muscletech does very good marketing to the general public; but they could do even better if they targeted the lazy fatties who hope and wish every day for the "miracle pill", or "fast acting powder" thats going to change their life and alter their sense of self confidence with one easy purchase.
that is where the money in the supplement industry comes from.
not th small cult following that consists of serious bodybuilders.
we are going to buy the cheapest, most stock, lock and barrell type of supplements out there.
if they want "our" business...cut the advertising budget into a tenth of its size, lower product manufacturing costs by throwing away your label design and marketing teams...throw out all the extra ingredients and catch slogans. sell in bulk, sell it for cheap, and sell the basics. a good exampl would be a 100% whey protein powder theat is just called "whey"..and sells for cheaper than anytother on the market. or a creatine monohydrate powder that is pure creatine that is just called "c.m.", and again is the cheapest on the market..