went in GNC the other day while we were shopping for my kids school clothes, I saw the "ripped stack" that they sell now for 100 bucks, it says it's gonna "force your body to shed bodyfat and build muscle" I asked the guy how it was gonna do that and he laughed, I then asked him how many people actually buy the muscletech stuff and he said 70% of the people that come in the store go right to it like they have blinders on......the power of advertising