Hulk comes across as more than a little insecure on many episodes. He's pretty much your typical gym-rat narcissistic introvert, just with a lot more money and a bigger limp.
In my opinion, THE HULKSTER should be exerting a little more influence over how he is portrayed. This season he came across as less the overprotective father and more the pathetic husband.
But, for the most part, you guys are dead on about the show being overproduced. Each week, it's the producers coming up with a show idea: Let's have Hulk melt down over Linda's hotter, younger personal trainer; Let's have Hulk ruin Brooke's first serious relationship; Let's have Hulk and Linda go to marriage counseling. It's kinda stupid, but hey, that's Hollywood.