add that to the list of reasons why the IFBB is a joke
seriously...these guys have major sponsors...charge an arm and a leg for tickets, give out shitty prize money
where the fuck does all this money go?
I'm sure it makes a profit, but not an excessive one in the scheme of things. With 9,000 people there, less comps, what do you figure the gate was, $1.5 M? If they gave out $600k in prize money, that would leave $900k for expenses. I can guarantee the costs to put something like this on is not cheap. The venue, a few staff members year-round to organize it, many more temps around O time, security, clean-up crew, set-up crew, sound guys plus A/V rental, costs for the fancy "O" displays and backdrop, advertising, travel costs, transportation, etc, etc, etc. Maybe they cleared a few hundred thousand, which in the scheme of things for a company with revenues and expenses like AMI is truly chicken-feed.
I'd love to see a P&L statement for the event, but I know that'll never happen!