Agreed on all of the above, then on top of that add in Martinez's criminal background and MD. No one like that has been allowed to win.
This is shooting for the stars. We have no way to know if his criminal record played a part or not. Dorian was a skinhead and spent several years in a juvenile facility as a youth, and he still won. What we do know is that it was very close, so there is no way that it can be demonstrated that the judges pretered Martinez for Gutler for any reasons other than physique. I can assure you that Martinez would have won even if he had killed someone if his physique was much better than Gay's. If Martinez had been clearly better and still lost, then yes, the explanation could only possibly be something political like a criminal record, but this is not the case.
Even so, just look at the response here; business as usual by the IFBB might not work this time. BB and even the IFBB's overall tragectory would have been better served by throwing the above considerations out for a change even when it's close, instead of continuing a physique look that is turning everyone off.
Mass is what the people who attend pro shows wats to see. It is as simple as that. Mass trumps everything else in the eyes of the hardcore fans, and the bottom line is that Gutler had more mass than Martinez by a considerable margin. I don't agree with it, as I like the total package, but this is what the fans want to see. Don't believe me? Look at how many people prefer the bloated, pregnant, soft Coleman of 2003 over the infinitely better 1998 version simply because the former version carried more mass.
That's probably more important to the big picture than all of the above if they have their priorities right, which they don't. They're way too slow to address the bigger picture. Maybe that catches up with them this time re: Olympia rep.
The I.F.B.B judges do have a judging criteria that takes all into consideration: mass, symmetry, structure and hardness, and they do try to apply it, only to be booed by the hardcore fans. Look how the judges are booed every time Markus Ruhl places low in a contest. He places low because he has nothing other than mass, but the crowd want to see mass freaks rewarded, so they boo the judges for trying to apply the criteria and mark Ruhl down for his lack of symmetry, aesthetics, conditioning, etc.
SUCKMYMUSCLE