"Jón Páll Sigmarsson (April 28, 1960 – January 16, 1993) was a weightlifter and powerlifter from Iceland who won the World's Strongest Man Competition four times (1984, 1986, 1988, 1990).
A famous quote from him is "there is no point in being alive if you cannot do the deadlift". In a tragic irony, he died at the age of 32 while performing this exercise in the gym."