People go to the gym that is the best deal and/or best suits their needs.
People do not care if it is "Powerhouse" or "Golds" or "Elite Total Shitness"
Many small gyms in my area are already converting to MMA.
Why on Earth would someone pay money to build your brand?
We announced it at the Olympia. We have ads running in 9 major magazines starting in December. We have numerous articles coming out in the next 3 months in many industry publications. Pete Grymkowski and myself have started a new Licensed Gym Chain called Elite Total Fitness
. For those who don't know who Pete is, he purchased Gold's Gym in 1979 for $100,000 (contract on a napkin). It was a one room just barely 3,000 sq. ft. in size. 20 years later he sold it and there were more than 650 gyms in 40 countries and is the largest international gym chain in the world. In addition, Gold's Gym is the most recognized brandname in the industry and at its peak had merchandise in more than 13,000 retail outlets worldwide. The Gold's Gym name generated more than $1.9 billion a year in total revenue.
We started this venture with mass demographics in mind. MMA is the fastest growing sport in the world and the UFC was just valued at over $1 billion. Our clubs will mixed MMA with good old fashion training. We will have the two synergistically work together but also keep them separate so we do not intimidate other members.
We have every intention on making Elite Total Gym as big if not bigger than Gold's. The reaction has been unreal so far. The people who are jumping onboard to help with this venture are among the best in the industry.
We are going to be licensing the gyms. The price is the lowest in the industry at just $1 a sq. ft. (of your facility size). We are topping it at $10,000 a year. Meaning, if you have a 40,000 sq. ft. gym you will still only pay $10,000. If your gym is just 6,000 sq, ft. then your yearly fee would be just $6,000. In addition, we will not charge any royalties. One flat fee. We will also provide consultation in every aspect of you club. If you want to know more just go to www.elitetotalgym.com
We are also going to finance potential Licensees. Meaning you don't have to go through a bank. We will do everything in house. A lot easier and less requirements. So if you ever dreamed of owning your own gym, then we have the best deal in town. We are also looking to convert already established gyms.