No buddy, its telling you that there is no sponsor that wants to be affiliated with a bunch of drug addicted convicted felons and male prostitutes, oiled up in thongs and prancing around on stage. Generally not the kind of thing you want to associate your product with. 
right...
but i think you're taking it to the extreme.
every sport has a darkside, maybe bodybuilding isn't the worst in the game, but many are just as bad.
but i think you can have a lot more mainstream appeal with people in shape, muscles that make your jaw drop and overall impressive physiques that you only see in the movies through computer animations...etc
everyone has a body, everyone would like to improve something on their body at any given time, and bodybuilders are the perfect example of what limits the body can be taken to, and how you can do it too, since we all have the ability to train and take up the sport.
i think it's more interesting to the average joe, than watching DARTS, rock-paper-scissors, Bowling, and any other obscure "sport"
