I really think that's part of it, after putting alot of thought into what makes a star of these guys...ANYONE can do it, but you have to capitalize on something, you have to put together something that is cohesive, something that is "cool," like, what if this guy really was the vice president of a bank but then threw down in the YMCA where he trains, all old-school like Mentzer, and was all straight up when he talked on camera about it, I mean, if we knew all that, it would be cool, his image would come full circle, we know what he does, how he acts, his quirks, his hardcore, wherever it lies, you know. That's all I know, I mean, I kind of resent it when these people show up from out of nowhere and expect to win, this shit is a business, it's all a gimmick, people need to understand that, every bodybuilding star you ever knew had their images all sorted out, we knew who they were, what they were about, who they were married to, where they trained, what they did for a living, if they had a profession, they had some sort of something we could latch onto, something you can identify with, at least if not through similarities, at least your differences with the guy. I mean you don't have to go as far as the WBF did in marketing their guys, but if you look at late 80's bodybuilders, they'd all become "characters."
