last year the theater was half empty. and while this year it is in a smaller venue, it's very unlikely to sell out.
now if they would advertise locally, such as in the LA Weekly, and Frontiers (the gay weekly), or pay someone $5/hour to stand outside of hardcore gyms handing out fliers, they could sell out. but they (like all the pro contests) prefer to advertise nationally in the bb mags, and forget that most of the people buying tickets will be from within 30 miles of the venue.