I wonder if their ad guy stole the idea for this campaign from Getbig? 
Goatboy dont be suprised at all, in my time living in NY I have seen creative ideas from the street be stolen point blank and reappear on some television show, commercial or movie. Now a days with the internet it is happening faster than ever.
"Creative" execs blatantly steal ideas from the street instead of doing the work themselves. They do it all the time. Why? because street styles are more than just catchy phrases or flashy clothes, they are working and middle class ways of expressing themselves at that particular time. So these assholes on Madison Avenue and in Hollywood know it will sell and make them millions. They are selling other peoples creativity for their own personaly gain. I have seen it hundreds of times and whats sad is the creative people recieve no credit and are still street poor.
I am not sayin the phrase was stolen from get big, I am only saying I would not be suprised if it was.
